Manager, Brand Development & Business Integration (Contract)

What You'll Do

The Manager, Brand Development and Business Integration, Triangle Retail Media (TRM), will be responsible for managing the strategic partnership and business integration of TRM with Canadian Tire Corporation’s (CTC) business units (retail banners) and strategic marketing teams. TRM is CTC’s rapidly scaling Retail Media Network Business across banners. Investing behind this business and scaling it over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment.

• Leading the integration of TRM within CTC businesses, ensuring strategic alignment between all business entities as well as maintaining and optimizing the processes required for all stakeholders to work seamlessly together, toward our shared goals
• Orchestrating the development of quarterly product offerings while ensuring the media strategy, creative direction, and overall approach align with TRM’s financial targets, TRM’s strategy, the banner’s strategy, client considerations, market trends, etc.
• Championing the business units’ objectives within the TRM organization to ensure business strategies and tactics are in place to meet and exceed goals
• Developing a disciplined approach for internal communication between TRM and the business Units to drive internal collaboration and partnership
• Leveraging knowledge of ad technology, ad media ecosystem, ad buyer's perspective, business unit objectives, and consumer decision making to drive strategy, blueprint, and product development through brand partnership opportunities and onsite, offsite ad solutions
• Developing compelling advertising product narratives that are grounded in data and storytelling to persuade marketers, ad agencies, and internal stakeholders to adopt TRM advertising products
• Partnering with Ad Operations and Platform team to develop new advertising product offerings and capabilities for the business units, and ensuring alignment and integration with existing processes and best practices
• Defining and measuring KPIs for the Brand Development and Business integration team; Building feedback mechanism and iterating
• Collaborating with relevant stakeholders to review performance of current quarterly activations and evolve our product offering as needed
• Contributing to TRM’s product roadmap by identifying and developing new product offerings that align with both TRM’s and the business units’ overarching strategy and objectives

What You Bring

• Post secondary education in marketing, business, economics, operations, or a related discipline
• Critical thinking skills with an ability to tackle unique projects with a positive and problem-solving mindset
• Demonstrated strategic and analytical approach, with the ability to navigate ambiguity and manage multiple priorities
• Resourcefulness in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation
• Familiarity with agile practices, attention to detail, and an ability to quickly jump between workstreams and self prioritize tasks
• Excellent verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships
• 6+ years of experience in a strategy/ brand development role in media / advertising at agency/ client side
• A working knowledge of media buying/ ad serving with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners’ business objectives

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.