Manager, Brand Communications Jobs

Manager, Brand Communications - Outdoor
Department: adidas Global Brands - Marketing
Direct Reporting Line: Senior Manager Communications – NAM Outdoor
Country: Canada
Location: Woodbridge, ON
GSMS Grade: M4
Personnel managed: No
Purpose
To ensure perfect planning and execution of the Outdoor Category Brand Marketing plans in Canada for designated categories and/or partnerships. Serve as the primary day-to-day lead for key internal programs and external agency partners that extend across Category and Brand initiatives.
Key Responsibilities (Functional)

• Participate in brand/ category presentations (SMM, prelines, etc) as required, assisting in presentation development
• Working with PR firm, establish a base of editors and stylists for product placement. Determine a strategy around influencers and continue to monitor and measure ongoing success, adjusting when required
• Respond to sponsorship and product seeding requests
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Manage and lead activation and communications strategy for owned retail stores, working directly with Store Managers
• Maintain a deep operational relationship with Merchandising leads/teams to ensure full coordination of brand activities and compliance with brand activation calendar
• Manage the Brand Experience Representative program in market to maximize brand awareness and drive traffic to own Retail, including strategy creation and demo product management
• Develop North American and Global PR contacts to ensure collaboration and information flow for the development of Canadian programs
• In partnership with the merchandising and trade marketing teams, lead seasonal changeover of marketing collateral in adidas showrooms, lobbies and meeting rooms to ensure consistent brand messaging at all times.
• Lead the overall planning and execution brand marketing initiatives for the Outdoor category in Canada including: brand communications and events, public relations, media planning, wholesale/trade marketing, retail/DTC marketing, digital marketing and Sports Marketing.
• Responsible for the daily management of internal and external resources (agencies/ vendors) in campaign briefing and execution
• Responsible to brief NAM media & digital activation teams to create brand media & performance media plans, work with them on the creation of performance media strategy & creative (assets for paid search, paid social, CRM, .ca and adidas app)
• Working with Sr. Digital and Brand Media Manager, develop and manage local category digital strategy and executions
• Maintain close strategic ties with US and Global category counterparts to inform global asset creation ensuring all local BU needs are met
• Collaborate with Sports Marketing and team on all brand events, coordinating and providing clear direction for final execution
• Manage and lead events to ensure a consistent and consumer relevant message is brought to life in the Canadian market across all key touchpoints
• Maintain a deep operational relationship with U.S. Communication Category leads, Global Brand Communications and channel heads to ensure full coordination with brand activation calendar.
• Develop, coordinate and manage all purchase orders, invoices and necessary documentation for finance sign off on all budgeted programs. File and manage all documentation for future reference
• Work with Trade, DTC and Digital teams to adapt and align on localized tools. Provide all final tools for execution across all channels.Where necessary, lead in creation of tool kits to support local BU priorities in close partnership with US/Global colleagues.
• Lead in strategic communications planning phase for the Outdoor category in close collaboration with the Sr. Manager, NAM Brand Communications and the BU Merchandising lead(s).
• Lead in the development and communication of strategic planning, calendar and tool kit preparation. Responsible to brief/drive coordination with key commercial stakeholders in DTC, Ecomm, Wholesale.
• Coordinate the collection of all media coverage with communication to appropriate adidas team members, Sales, Finance and SLT/ELT
• Develop seasonal calendars to drive awareness of Terrex and support key product launches.

Key Relationships

• Direct Line Manager: Sr Outdoor Comms Mgr (Portland based)
• Outdoor Global & US Communication Teams, Director/Manager/ Coordinator, etc.
• Key agency partners: Mediacom, H&K PR, Salt XC events
• Canada Outdoor BU & Commercial leads: Merch, Wholesale, Retail/DTC, Ecom)
• Finance
• NAM Newsroom
• Dotted Line Manager: Director, Brand Comms Canada (Toronto based)
• Dotted line association with Canada Marketing team
• Spoma/Culture Marketing

Knowledge Skills And Abilities

• Fluent in English (writing and verbal)
• Good at building relationships across a variety of levels
• High level of organization with a structured, methodical way of working
• Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories, Outdoor industry experience preferred
• Advanced skills across all Microsoft office software
• A team player with strong interpersonal skills
• Strong negotiation skills

Requisite Education And Experience / Minimum Qualifications

• 2 years+ experience managing communications in a leading sports/and or fashion brand environment
• 3- 5 years of marketing experience.
• University or College Graduate. Major in marketing preferred.

Health & Safety Duties & Responsibilities
The following are the duties and responsibilities of all adidas Canada full-time, seasonal-temporary and contract workers:

• Report all accidents, injuries, contraventions of the Act and unsafe conditions to the Supervisor / Manager.
• Keep workplace safe and orderly.
• Inspect immediate workplace daily and maintain to standards and report any hazards to Supervisor / Manager immediately.
• Report to Supervisor / Manager the absence of, or any defect in, any equipment or protective devices of which s/he is aware and which may endanger her/himself or another worker; and also any hazard of which s/he knows.
• Not use or operate any equipment, machine, device or thing or work in a manner that may endanger him/herself or any other worker, nor engage in any prank, contest, feat of strength, unnecessary running or rough and boisterous conduct.
• Work in compliance with the provisions of the Act and the Company safety policies.
• Use and wear the personal protective equipment or clothing required by the Occupational health & Safety Act and / or the Company, and shall not remove or make ineffective any protective device required by the regulations or by the Company without providing an adequate temporary protective device.
• Know and employ established rules and procedures for handling hazardous materials, equipment and processes.