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Assistant Brand Manager Jobs
Company | Lindt & Sprüngli (Canada), Inc |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-08-27 |
Posted at | 9 months ago |
Reporting to the Senior Brand Manager, the Assistant Brand Manager is responsible for the management and execution of LINDOR and will assist in the development of key issues, insights and opportunities based on analysis and makes strategic recommendations.
- Responsible for continuous monthly reporting of the business and analyzing the segments they are responsible for utilizing AC Nielsen data and internal sales cognos data
- Act as brand ambassador with internal and external stakeholders
- Continuously analyze performance, strategies and tactics versus objectives and competitive activities
- Recommend marketing strategies and tactics in support of corporate objectives to the Senior Brand Manager and Marketing Director
- Liaise with other departments, specifically sales, logistics and finance, to ensure marketing programs are relevant, efficient, achievable, and valuable to the organization
- Champion brand initiatives and influence action against key strategies across the matrix organization, with continuous engagement with Lindt Chocolate Shops and wholesale customer accounts
- Manage budget, work within budget parameters and deliver projects on time for the portfolio
- Manage communication plans and development for the season focusing on driving growth for the LINDOR portfolio
- Work to ensure brand continuity and compliance with international directives and policies
- Analyze viability and sales/profit potential for new products and drive internal process through cross-functional support to meet required deliverables in a timely manner
- Responsible for maintaining a deep understanding of the consumer and the demand spaces to best strategize programs that deliver growth for L&S Canada
- Responsible for new packaging development, briefing and managing vendors and stakeholders through the development process
- Act as project lead with cross functional teams for new and changing products
- Integral part of the LINDOR team for planning and execution of all marketing programs
- Utilize all elements of the marketing mix available in the consumer packaged goods environment to fulfill the approved strategies and tactics
- Manage P&Ls and ensure corporate revenue and gross profit targets are met against all initiatives and segments
- Participate and contribute to the successful operations of Lindt Canada and the marketing team
- Responsible for managing an assigned portfolio including SKU rationalization, mix strategies and profit optimization
- Strong written and oral communication and presentation skills
- University Degree preferred in Business or related discipline
- Understanding of marketing fundamentals and standard resources
- Ability to manage multiple projects effectively with a strong sense of urgency
- Strong Analytic skills including strong working proficiency with AC Nielsen
- Minimum 3 years cumulative, progressive experience in a similar brand marketing role
- Must be able to function independently and as a team member in a busy and dynamic environment
- Proficiency in MS Office Word, Excel and PowerPoint
- Experience generating consumer and customer insights
- Experience within the Consumer Packaged Goods Industry
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