Senior Brand Manager, Marketing

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Brand Senior Manager to join the Marketing team and own the following responsibilities:

• Build and protect BDO’s brand and reputation, ranging from the application of our corporate visual identity standards to management of reputational risks
• Collaborate and consult with fellow peers and team members, relevant subject matter experts and stakeholders on marketing messages, materials or tactics to achieve business objectives
• Lead and manage the brand portfolio to increasing brand awareness and influence brand perception. Areas of focus include BDO’s Canadian brand, talent brand, social media, brand operations, public relations, and BDO’s Golf Canada Elite sponsorship.
• Develop and execute a brand strategy to build a compelling, consistent brand for BDO’s talent and businesses audiences, and manage the execution and operations of the strategy.
• Lead a culture of testing to assess marketing effectiveness, and use data and analytics to analyze marketing results, provide feedback on effectiveness and make recommendations for future initiatives
• Regularly scan the marketplace (competitors and non-competitors) to stay up to date on current trends and best practices, and interpret market data into insights to find innovative and effective ways to engage target audiences
• Advise internal stakeholders on marketing recommendations and issues, and build consensus through collaboration and negotiation
• Guide, monitor and manage related processes, workflows and report related to branding activities to ensure effective and efficiency utilization of resources
• Lead a team to manage and execute brand activities that are aligned to the firm strategy, results oriented, and executed with quality.
• Manage vendor and agency relationships, including budgeting and measurement of performance
• Provide input, direction, analysis and recommendations for branding to the marketing team and other internal stakeholders.
• Communicate national brand strategies to the related leadership teams to build alignment and coordination of brand initiatives to the overall marketing strategy

How do we define success for your role?

• You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development
• You understand your client’s industry, challenges, and opportunities; client describe you as positive, professional, and delivering high quality work
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You identify, recommend, and are focused on effective service delivery to your clients

Your Experience And Education

• Strong interpersonal and client service skills, and the ability to lead a consultative approach to work with internal stakeholders across different levels of seniority and facilitate discussion
• Strong knowledge of digital marketing and social media strategies, best practices, and analytics
• Demonstrated experience and expertise in marketing, including developing and executing a brand strategy and marketing campaigns
• Bilingualism in French and English is an asset
• Exceptional project management skills and organizational skills
• Professional executive presence with excellent verbal and written communication skills
• University degree in related business, marketing or communications field combined with 5+ years of experience at a senior leadership level.
• Ability to thoughtfully and positively influence, lead, marshal resources and manage change in a matrix environment
• Experienced people leader with outstanding team-building and coaching skills, and the ability to recognize and guide various working styles to build an effective team
• Driven self-starter with a proactive approach
• Exceptional business acumen with an ability to understand and communicate BDO's value proposition and assess marketing requests against business objectives and defined goals

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2023. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.