Senior Manager, Brand And Communications

POSITION SUMMARY

Armed with a new brand identity and strategic plan, the newly created role of Senior Manager, Brand and Communications will support the strategic development, brand positioning and execution of CHS’s national brand marketing and communication strategy. We have a unique story to tell and are looking for a courageous and creative leader who will embrace this challenge and champion our brand efforts.

Reporting to the Vice-President, Digital and Brand Marketing, the Senior Manager will be accountable for the development, delivery and measurement of all brand marketing and communications campaigns, leveraging earned, owned and paid channels. This will include social media, events and sponsorship, corporate communications, media and PR. She/he/they will also lead our Creative Services Team to develop multi-media content that brings our brand vision to life and supports the growth of both our for-profit and not-for-profit business.

A strong team player, we are seeking someone who is focused on putting the client at the centre of everything they do, and who takes an interest in understanding the unique needs of CHS clients who come from the Deaf and hard of hearing communities. We are looking for someone who thrives in a fast-paced environment, who has a proven ability to prioritize well when faced with competing deadlines. The successful candidate will be creative, adaptable and have superior communications skills and a high degree of attention to detail. Most importantly, the successful candidate must a team player. At CHS everything is about the team - we work as a team; we win as a team.

A KPI-focused leader who is results oriented, and analytical, and always seeking to apply external and internal learning to optimize brand marketing and communication campaigns. A skilled leader and motivator who will builds, trains and support a team who can deliver best-in-class communications and brand campaigns into the market.

SUMMARY OF RESPONSIBILITIES:

• Support integrated marketing campaigns by overseeing the development of content such as print and digital ads, video, blog articles, brochures, eBooks, and newsletters.
• Events: Develop and lead event brand strategy to maximize brand awareness and client engagement. This includes the development of marketing materials, booth branding, and overseeing the development of promo materials.
• Create and manage the on-location branding approach and assets for our Hearing Clinics.
• Brand champion: Support building and maintaining consistent brand messaging and directly manage communications activities that promote, enhance, and protect the organization’s brand purpose across multiple channels including:
• Employee engagement and Employee Value Proposition (EVP): Leverage creative and communications tools to help build and support the CHS company culture but highlighting the brand purpose and bringing the employee value proposition to life.
• Manage Creative Services and Corporate Communications
• Liaise and collaborate with sales teams, agencies as required, HR, members of the M&C and fundraising teams, and other internal programs and departments to assist in identifying and meeting their marketing needs.
• Development of brand guidelines and rollout plan. Ensure that brand marketing initiatives and campaigns reflect consistent messaging in keeping with CHS brand essence, standards, vision, and mission.
• Internal brand communications: Brand guidelines. Printed brand material – e.g., PPTs, all brand collateral.
• Manage and monitor the creative request intake process and ensure projects are delivered on time, on brand, and on budget.
• Lead the development of social media strategy. High knowledge of digital social media best practices and channels. Experience leveraging various digital and social media platforms (LinkedIn, Facebook, X (Twitter), YouTube, TikTok) and the associated analytic tools to measure effectiveness,
• Manage brand and communications budget.
• External: Social media strategy, PR, events and trade booths, internal creative services.

QUALIFICATIONS:

• A natural ability to story-tell.
• Deep understanding of branding, marketing trends, storytelling.
• Exceptional ability to develop interpersonal relationships, foster teamwork, and negotiate in a diverse and fast-paced environment with competing priorities.
• University degree in marketing, communications, or public relations, journalism or related degree. Digital marketing certification considered an asset.
• Superior written and oral communications skills required. French is an asset.
• Minimum 7 years’ work experience in brand marketing with particular focus on brand stewardship, creative brand development, media/PR, and social media.
• Strong leader, with track record of building teams, developing people to optimize skills, motivating team members to produce their best.
• Strong analytical skills and the ability to work with financial data and understand business models to drive decision-making and opportunity assessment.
• Ability to think ‘outside the box’ creative and critical thinker.

NOTE that shortlisted candidates may be required to provide a minimum of three examples of their recent brand communications work (appropriately anonymized to maintain any confidentiality obligations)

WHY WORK AT CHS?

· Leading provider of services and products in the industry

· Diverse and inclusive workplace

· Work-life balance and hybrid working model

· Excellent training and development opportunities

· Employee Assistance Program (offered through LifeWorks)

· Competitive bonus structure

· Paid time off

· Health, dental, vision and extended healthcare benefits

THE ORGANIZATION

Canadian Hearing Services (“CHS”) is the country’s leading provider of professional programs, services and products that enable Deaf and hard of hearing Canadians to overcome barriers to participation. It is the largest organization of its kind in North America and holds the prestigious designation of Accreditation with Exemplary Standing from Accreditation Canada. Building on its 81-year history following a remarkable and ambitious transformation, CHS has become a modern, progressive and professional organization well-positioned for growth, and fully executing growth strategies both nationally and internationally.

With multiple locations and hundreds of employees, CHS offers a complete roster of end-to-end essential and leading edge clinical and social services, as well as Canada’s most robust and expansive digital provider of hearing health related products and services. E-commerce, Audiology, ASL Interpreting, Captioning, Employment and Counselling Service are all foundational to the Canada-wide and international offerings for which CHS is renowned.

Kindly indicate your salary expectations along with your resume.

CHS requires you to be legally eligible for employment in Canada (Proof of legal ability to work in Canada will be required if a contingent offer of employment is made.)

COVID-19 considerations:

Vaccines (COVID and others) are an employment requirement at CHS unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code.

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), CHS will provide accommodation, accessible formats and communication support for the interview upon request.

CANADIAN HEARING SERVICES IS AN EQUAL OPPORTUNITY EMPLOYER AND SUPPORTS AN AFFIRMATIVE ACTION HIRING PROCESS FOR DEAF AND HARD OF HEARING APPLICANTS.