Sr Brand Strategist (Meta X Gaming)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

About The Role

We are currently seeking a Sr. Brand Strategist (Meta x Gaming), who will be the day-to-day lead on all brand/creative and copy-led strategies for multiple streams of business and industries we service within Viral Nation. As a Sr. Brand Strategist you will be responsible for developing and implementing innovative strategies in order to strengthen our client’s marketing and brand initiatives to raise their digital presence and create social buzz. You are an expert of current marketing tools and strategies. You are able to lead and devise integrated marketing campaigns from concept to execution. You will be working with various social media platforms and are up to date on the latest brand/influencer marketing trends & best practices in tech gaming and other industries.

Duties and responsibilities:

• Work with designers to ensure that assets work together seamlessly to create a cohesive brand experience
• Work closely with the Accounts Team and Content & Creative teams to execute on the strategies developed
• Develop and ideate engaging strategic content ideas
• Stay up to date with latest trends & top performing influencers/content creators Monitor industry content and trends across all channels to understand market competition and analysis
• Present strategies to clients, stakeholders - internally and externally
• Industry expert in Gaming and Tech
• Develop and execute creative copy that resonates with target audiences and reflects brand values and messaging
• Analyze and interpret data and insights
• Conduct research on industry trends, target audience, and competitors to inform creative direction and messaging
• Develop and ideate agile brand, copy and creative strategies, based on the client's objectives, and target audience
• Develop and adhere to brand guidelines and tone of voice documents to ensure consistent messaging and creative/socials across all platforms
• Identify gaps and opportunities throughout the customer journey and define how to fill/leverage them.

Additional skills:

• Expert in influencer marketing and/ or social media marketing
• Tech and gaming experience in asset
• A minimum of 6+ years work experience in a similar role
• Strong knowledge in ideation, planning, and storytelling
• Experience in an agency environment is required
• Ability to work under pressure in a fast paced environment

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.