Freelance Brand Strategist Jobs

Job Summary

besu is a creative agency based in Toronto (www.besu.co). We’re the meeting point between strategy and creative. We specialize in brand and communications, bringing them together in everything we do. We don’t just create to get people’s attention, we create to hold it. Our creative agency is made up of craftspeople—all rooted in collaboration.

We are seeking an experienced Brand Strategist to join our team and help us develop and execute brand strategies for our clients across various industries. As a Brand Strategist, you will work closely with cross-functional teams to identify and communicate brand values, positioning, and messaging across various marketing channels. You will also be responsible for working with clients to understand their business objectives, target audience, and competitive landscape to develop a comprehensive brand strategy that will help them achieve their goals.

Responsibilities

• Collaborate with designers, writers, and other creatives to develop brand identity and messaging that communicates the brand's values and resonates with the target audience
• Develop a comprehensive brand strategies that aligns with the client's business objectives and resonates with their target audience
• Create detailed brand guidelines to ensure consistent implementation of the brand across all touchpoints
• Conduct thorough research to understand the client's business objectives, target audience, and competitive landscape
• Analyze brand performance and provide recommendations for improvement
• Lead campaigns and activations to help build brand awareness and drive engagement

Requirements

• Strong project management skills
• 3+ years of experience as a Brand Strategist or in a related role with a portfolio showcasing your skills
• Degree in Marketing, Business or related field of study
• Experience conducting market research and analyzing industry trends
• Knowledge of oral and written English
• Experience developing brand guidelines
• Proficiency in Adobe Creative Suite is a bonus
• Experience leading campaigns and activations

If this sounds like you, get in touch with us. We’d love to meet you!