Data Strategist [Scotiabank] Jobs

Requisition ID: 181354

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role

As one of Scotiabank's key support functions, Information Technology and Solutions (IT&S) provides global technology solutions and systems support to each of Scotiabank's core businesses. By adhering to Scotiabank's values of respect, integrity, commitment, insight and spirit, IT&S is committed to designing, developing, delivering and maintaining innovative solutions that meet the business needs of the bank.

Opportunities exist for the role of Data Strategist. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The Data Strategist will be working with other developers on projects to understand and validate code (providing suggestions to developers on improvements and technically knowledgeable to review written code).

Is this role right for you?

• Create dashboards using Adobe Analytics and Google Analytics
• Work with Digital Channels to advise on our continually evolving digital strategy
• Manage a variety of analytics (Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies
• Identify patterns and trends in marketing results and online activity and report on findings
• Familiarity with tag audit tools like ObservePoint and Tag Inspector
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Do you have the skills?

• 2+ years' strong understanding of all of the following: HTML, CSS and JavaScript
• Experience with visualization techniques for data analysis and presentation
• 2+ years: Expertise in Adobe Analytics implementation using Adobe Launch
• Expertise in creating dashboards in Adobe & Google Analytics and transforming data from multiple sources
• Experience presenting reports and strategic recommendations to clients
• Ability to effectively present information and respond to questions from management and employees of the organization
• 2 + years: in configuring web and mobile analytics for multiple clients
• Experience in Microsoft Excel

What's in it for you?

• Diversity, Equity, Inclusion & Allyship -We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Remote-friendly work environment will provide you with the flexibility to perform at your best.
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
• Dynamic Office - Fully equipped gym, showers, games room, bowling alley, micro market, free tea & coffee, universal washrooms, wellness rooms, and lots of space for team collaboration.
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more!
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.

Working location condition: Hybrid

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.