Brand Manager- Brand Communications – Kraft Dinner & Crave (Cad)

General information

All posting locations Toronto, Ontario, Canada

Job Function 05 - Marketing

Date Published 28-Aug-2023

Ref # R-73967

Description & Requirements

The Brand Manager for Kraft Dinners brings the opportunity to work on an iconic brand that is beloved. CRAVE is an emerging frozen meals brand with high growth potential and a brand personality with swagger. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be responsible for thinking differently about how we advertise- and for inspiring others to do the same.

Key Components of the Role

• Own breakthrough communications that will build brand equity and drive long-term growth for the business
• Responsible for delivering creative work and activations on time and on budget
• Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
• Influence category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
• Own creative brief for external collaborators
• Approve research framework for creative development
• Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels
• Lead end to end creative strategy
• Lead agency discussion- owner of feedback to lead agency
• Assess data analysis to inform strategies and assess in market results to drive business objectives
• Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
• Identify best creative territory/big idea for development
• Lead discussions during presentations with business unit and marketing senior leadership

Qualifications

• Prior proven and extended experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)- social media specific experience a plus
• Operates with agility with solid problem solving and simplification skills
• Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects
• Ability to manage multiple different workstreams- complex timelines and tight deadlines
• Strong communication- influence and relationship building skills in a cross-functional team environment
• Creative innovators with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
• Proven track record of drive for results and leadership
• Experience executing integrated marketing campaigns from brief to idea execution- demonstrating agency management and creative excellence. Industry recognition/award winning work a plus.

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.