Associate Brand Manager, Floorcare

About Us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

Bringing brand new technology to life – and to the world – requires inventive marketing, clarity of message, vast reach and engagement in more innovative ways. Working closely with our engineers, our marketers develop powerful claims through scientific research and leverage traditional channels, cutting-edge digital technology, events, retail experiences and PR to seize every chance to tell the Dyson story.

Reporting to the Senior Brand Manager, Floorcare, you will be supporting Dyson’s largest portfolio and you will be provided with the hands-on learning and support you need to rise to the challenge and take full advantage of this exciting growth opportunity. You will have exposure to all areas of marketing (Category management, Retail, Media and Communications), and will work closely with the Direct Sales, National Account Sales and Field Sales teams to develop and execute product and category marketing plans that drive incremental sales growth, market share gains, and brand equity and differentiation.

About The Role

• Work with sales partners to develop and activate range plans, marketing plans and trade activation,
• Manage all Canadian image, graphics, video and packaging assets working with Dyson UK and Americas regional partners and local agencies
• Support media team on execution through localization and campaigns planning
• Manage and track budgets to ensure programs meet objectives and provide finance with accurate and timely reporting
• Analyze results to track performance, identify issues, trends and opportunities, and continuously improve programs
• Work with multiple teams to develop and execute multi-channel marketing plans and assets for new product launches
• Conduct in-depth analysis of competitors, market, consumers, products, and shipments to garner insights, feed into go-to-market plans, and develop strategic initiatives

About You

A dynamic, enthusiastic and collaborative professional who -

• Successfully builds and maintains relationships in a collaborative team environment
• Is dynamic, energetic and results-driven with a sense of urgency
• Able to succinctly summarize data, provide insightful commentary, and communicate with impact
• Bilingual French and English is an asset
• Has strong attention to detail and commitment to superb execution
• Is passionate about building consumer and technology brands
• Computer skills, with a comprehensive knowledge of MS Word, Excel and PowerPoint
• Has a university degree and experience in a similar Marketing role, working with premium brands
• Works well in a fast-paced, entrepreneurial environment where initiative, leadership and flexibility are drivers for success
• Is a broad thinker with the ability to conduct in-depth analysis, identify the root cause of complex problems, and generate creative solutions

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.