Associate Brand Manager, Edrington Portfolio

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Why is this an exciting opportunity?

• Accountability for the overall brand health and performance in Canada
• Work in an exciting, fast-paced industry and a Certified Great Place to Work team!
• A chance to further develop marketing skills and be seen as a viable business partner
• Showcase superior brand marketing, commercial and financial acumen skills with the autonomy to manage a full brand portfolio
• Opportunity to work with a variety of stakeholders, across functions and in markets both within and outside of Canada

Job responsibilities:

Reporting to the Brand Manager, the Associate Brand Manager will play a key role in defining and executing the brand strategy and vision – including working with key cross functional teams and agency partners, identification of key consumer and business issues and insights, brand planning, packaging, activations, promotions and advertising. They will also demonstrate business leadership by managing brands as a business - managing P&L, financial measures and ongoing budget management; recognize opportunities to improve brand and business health and make recommendations accordingly; and demonstrate excellent execution of brand initiatives in collaboration with sales and field marketing teams.

• Share program results and key learnings from research ensuring capture of feedback from Trade Marketing Managers, Provincial Sales Directors, and Business Analysis team
• Assist with projects for product packaging updates in WebCentre system
• Support with agency partner and vendor relationship management - creative brief development, budget management, etc.
• Contribute to monthly brand updates and business reviews
• Analyze key business metrics - Monthly brand performance review (value and volume share, competitive activity), compile insights and synthesize data into clear and compelling storylines with actionable recommendations
• Where applicable, work with Trade Marketing Managers to regionalize national brand programming and deliver custom regional programs
• Support the Brand Specialists in the ideation, development and procurement of assets to develop meaningful programs with key On-Premise partners
• Manage, develop and coordinate all trade promotion materials (sell sheets, educations tools, etc.) for both retail and On-Premise
• Be the brand custodian for Canada, ensuring brand strategies are clearly communicated, upheld and executed with excellence, educating and correcting where necessary to promote commercial excellence principles
• Work closely with Provincial Sales Teams to ensure flawless activation at the local level
• Manage A&P and Trade budgets, forecasting, SAP (purchase requisitions, purchase orders), vendor invoices and ROI evaluation and LE process and in a timely fashion and in line with strategy
• Work directly with compliance manager to ensure all activity meets national regulatory, legal and Beam Suntory marketing code
• Develop elements of brand plans, with coaching from Brand Manager

Qualifications & experience:

• Minimum 2 years marketing experience, CPG experience an asset

• Degree in Business or Marketing preferred

• Must thrive in a fast-paced environment

• High level of accountability, flexibility and self-direction, coupled with eagerness to learn and take direction from leaders as appropriate

• Proven ability to work collaboratively with cross functional departments, primarily sales and finance

• Availability to travel – approximately 10% or as needed

Competencies:

• Inquisitive, open-minded and actively interested in learning about the business.
• Strategic Sense: Demonstrates understanding of key consumer issues and explores different options before making a recommendation. Able to develop a strategic project recommendation with a clearly based rationale to support conclusions.
• Collaboration: Practices active listening and challenges where appropriate, demonstrating emotional intelligence. Understands how to effectively manage internal and external relationships and supports them in their awareness of, and compliance with the Beam Suntory Marketing Code.
• Communication Skills: Demonstrates clear bias toward sharing as a business practice, both with internal &and external stakeholders, whether it is a formal recommendation or request, or informally seeking opinions or information. Presents ideas and thoughts in a professional, clear manner to senior managers and directors, peers and agencies both oral and written.
• Entrepreneurial
• Problem solver
• Excellence in execution: Achieve deadlines and communicate with project stakeholders when a timeline is at risk. Sets high standards of self and others, focusing on outstanding outputs that fully comply with the Beam Marketing Code and related sign off processes. Appreciates the balance between speed and quality and will seek guidance when necessary.
• Consumer & Market Insights: Harnesses a variety of inputs to develop consumer and market understanding. Can distinguish between information and insight. Is able to quickly identify insights that address issues and will drive growth.
• Marketing judgement: Can articulate what works, what doesn’t and why. Makes decisions based upon consumer insights, commercial and practical considerations.
• Demonstrates critical thinking skills.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.