Senior Assistant Brand Manager

Job Title:Senior Assistant Brand Manager

Duration:06 months initial contract with potential extend for long term

Location:Toronto, ON

Looking for a Senior Assistant Brand Manager – Packaged Ice Cream to lead key priorities in the Ice Cream marketing strategy. They will support the Ice Cream Marketing Lead in the development and execution of brand communications, marketing operations and portfolio transformation on Packaged Ice Cream. We’re looking for a candidate who is consumer obsessed, demonstrates a healthy dissatisfaction with the status quo, exhibits high levels of ownership and a keen desire to develop within the exciting (and delicious!) world of Ice Cream.

Who You Are & What You’ll Do

• You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”.
• You’re a life-long learner and embrace agile: You are keen to test, explore, experiment, iterate, fail and succeed, and then share those learnings with others.
• You’re a born leader: This position requires strong leadership skills as you will interact with cross-functional teams and agency partners.
• You have a bias for action: This position will require someone to operate in a fast-moving, dynamic environment, and this individual is not satisfied with the status quo.
• You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey.

Primary responsibilities include, but are not limited to, the following:

• Lead packaging artwork updates for new regulatory guidelines with support from R&D teams
• Own category, competitive and Unilever performance tracking and analysis, bringing insights back to react against and inform brand strategy and portfolio transformation.
• Manage the Packaged Ice Cream brand marketing budget, enabling the brand to get the most out of its resources and meet financial targets.
• Support the development of crafting the Packaged Ice Cream destination portfolio, inclusive of innovation execution and unlocking incremental opportunities in whitespace channels.
• Build and maintain strong relationships across the Ice Cream community, North American brand teams, cross functional teams, and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
• Lead Packaged Ice Cream projects with a cross-functional team to deliver against growth and profitability objectives, ensuring projects are launched OTIF
• Support development of Canadian communications plans, including but not limited to media planning, asset development/adapts, working with agency teams on influencer plans, and search strategies.
• General management accountability in all aspects of the brand (ex: consumer inquiries, inventory support, margin improvement, business cases and P&Ls)
• Accountable for delivering the annual financial plan as measured through profit, market share, and topline.

What You’ll Need To Succeed

The ideal candidate is passionate about building brands. They have strong analytic ability and business acumen, like to think big-picture but then get their hands dirty and execute, and overall are driven by results and making a difference in people’s lives.

• Strong consumer love with a desire to work in the fun and exciting Ice Cream category!
• Understanding of retail landscape with general knowledge of customers and channels
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Clear demonstration of project management & leadership skills
• Ability to operate autonomously in a dynamic and fast-paced environment
• Strong analytical skills
• Experience/ability leading cross-functional teams, agencies and media partners
• 2+ years marketing experience, preferably CPG

If you’re interested, please share your updated resume in word version and expected hourly rate with [email protected]