Manager, Program Marketing & Brand Management

JOB CLASSIFICATION: Manager, Program Marketing & Brand Management

PROGRAM/DEPARTMENT: Program Marketing

COMPANY: Skills for Change

LOCATION: 791 St. Clair Avenue West, Toronto, ON

CONTRACT TYPE: Permanent (Non-unionized)

HOURS: 35 hours per week (Monday-Friday with occasional evening and/or weekend hours) REPORTS TO: Vice President, Communications & Stakeholder Engagement

START DATE: Immediately

COMPANY:

Located on the traditional territories of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, Haudenosaunee, and the Wendat peoples, Skills for Change is working towards advancing the Sustainable Development Goals for the Greater Toronto and Hamilton Area. Named Charity Village's Best Non-Profit Employer - Diversity, Equity and Inclusion and winner of the 2021 Canada Volunteer Awards for innovation, our organization is committed to reducing poverty, improve mental health, eliminating gender-based violence, building community, eradicating systemic racism, and settling and creating sustainable communities for all immigrants, refugees, and underserved communities. Start your career with SfC and join our 40-year history of creating innovative programming to build welcoming and equitable communities.

Skills for Change is working to:

• Reduce poverty through decent jobs,

• Settle newcomers to build a life in Canada,

• Improve Mental Health and Wellbeing,

• Build skills to promote increased labour market freedom,

• Advocate for environmentally sustainable and healthy communities,

• Combat social and professional isolation through mentorship and networking,

• Help underserved seniors to make friends and be digitally safe,

• Empower entire communities to work towards eradicating systemic racism,

• Provide youth with equal access to opportunities

• Promote gender equality.

PROGRAM NATURE AND SCOPE:

Are you a marketing maestro with a passion for social impact? Are you a creative storyteller who knows how to amplify the voices of those whose lives have been transformed? Join Skills for Change as our Manager of Marketing and Brand Management, where you'll take the lead in shaping our organization's narrative and showcasing our incredible impact. As a champion of diversity and inclusion, you'll guide a talented team, develop innovative strategies, and create captivating campaigns that not only elevate our brand but also inspire change in the lives of immigrants and refugees. If you're ready to make a meaningful difference while unleashing your marketing prowess, this is the role for you. Join us on this extraordinary journey of empowerment, storytelling, and positive social change.

The ideal candidate has:

• Strategic Visionary: A forward-thinker who can develop and execute creative marketing and branding strategies that align with our organization's mission and drive social impact.

• Leadership Excellence: A proven leader with experience managing and motivating a diverse team, fostering collaboration, and inspiring individuals to achieve their best.

• Storytelling Prodigy: A skilled storyteller who can craft compelling narratives that showcase the transformative power of our programs, resonating with diverse audiences and driving engagement.

• Branding Guru: A brand champion who understands the importance of brand consistency, can develop and maintain a strong brand identity, and effectively communicate our values and impact.

• Data-Driven Mindset: An analytical thinker who utilizes data and insights to inform marketing strategies, measure impact, and optimize campaigns for maximum effectiveness.

• Collaboration Maestro: An adept collaborator who can work seamlessly with internal stakeholders, program teams, and external partners to amplify our impact and create mutually beneficial partnerships.

• Innovator: A forward-looking individual who stays up-to-date with marketing trends, tools, and emerging technologies, bringing fresh ideas and innovative approaches to our marketing efforts.

• Passionate Advocate: A passionate advocate for diversity, equity, and inclusion, with a genuine commitment to making a positive difference in the lives of immigrants and refugees.

• Results-Oriented: A goal-driven professional who thrives in a fast-paced environment, delivering measurable results and achieving key performance indicators.

• Excellent Communication Skills: A clear and persuasive communicator, both in writing and verbally, with the ability to convey complex ideas and connect with diverse audiences.

If you possess these qualities and are ready to drive our marketing and branding initiatives to new heights while leaving a lasting impact on individuals and communities, we invite you to apply for this exciting opportunity at Skills for Change.

KEY RESPONSIBILITIES:

• Develop and implement comprehensive marketing and branding strategies to promote Skills for Change's mission, vision, and programs across various channels and platforms.

• Manage and oversee the organization's brand identity and ensure consistency in messaging and visual elements across all marketing materials.

KNOWLEDGE, SKILLS and ABILITIES:

• Strong all-round written and verbal communication skills.

• Ability to write and speak in a second language is considered an asset (French, Hindi, Farsi, Yoruba, Swahili, Chinese etc).

• Demonstrated ability to work both independently and collectively in a diverse and dynamic team environment.

• Conduct market research and analysis to identify target audiences, market trends, and competitive positioning, and use insights to inform marketing strategies.

• Create and manage the production of compelling marketing collateral, including brochures, flyers, digital ads, social media content, videos, and presentations.

• Collaborate with internal stakeholders to develop and execute effective branding initiatives, ensuring brand guidelines are followed consistently.

• Monitor and evaluate marketing and branding campaign performance, utilizing analytics and metrics to measure success and make data-driven decisions for optimization.

• Build and maintain relationships with external partners, media outlets, and influencers to enhance Skills for Change's brand visibility and reach.

• Oversee the organization's digital presence, including website content, social media channels, and online advertising campaigns.

• Develop and implement strategies to effectively showcase the impact of Skills for Change's programs and services through compelling storytelling and data-driven evidence.

• Collaborate with program teams and participants to collect success stories, testimonials, and case studies that demonstrate the positive outcomes and transformative experiences resulting from Skills for Change's initiatives.

• Create engaging content, such as blog posts, articles, and social media campaigns, to highlight the stories of individuals impacted by Skills for Change and effectively communicate the organization's mission and values.

• Oversee the production of multimedia content, including videos and podcasts, that capture and amplify the personal narratives and journeys of Skills for Change's beneficiaries.

• Develop and maintain a repository of impact data, testimonials, and success stories to support marketing and fundraising efforts. • Collaborate with the Development team to integrate impact storytelling into grant proposals, donor communications, and fundraising campaigns.

• Identify opportunities to showcase Skills for Change's impact at conferences, community events, and speaking engagements, leveraging storytelling as a powerful tool for advocacy and awareness.

• Analyze and measure the effectiveness of impact storytelling initiatives, using data and feedback to refine strategies and optimize outcomes.

• Lead and mentor a team of marketing professionals, providing guidance, support, and ongoing professional development opportunities to foster a high-performing and collaborative team culture.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor's degree in marketing, communications, business, or a related field. A Master's degree is a plus.

• Minimum of 5-7 years of experience in marketing and branding, preferably in the nonprofit sector or a social impact organization.

• Demonstrated experience in developing and executing successful marketing and branding strategies across multiple channels.

• Proven leadership and management skills, with a track record of effectively leading and motivating a team.

• Strong understanding of branding principles and the ability to develop and maintain a consistent brand identity.

• Excellent written and verbal communication skills, with the ability to craft compelling messages and storytelling.

• Proficiency in using marketing and design tools such as Adobe Creative Suite, content management systems, social media management platforms, and analytics tools.

• Experience in conducting market research and using data-driven insights to inform marketing strategies.

• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

PLEASE SEND YOUR APPLICATION TO: [email protected]

As part of our commitment to diversity & inclusion racial justice and reconciliation, Skills for Change encourages applications from those who identify as Black, Indigenous, LGBTQS+, Racialized and other under-represented communities. Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in an alternate format on request.

Thank all applicants for their interest in this position however only those selected for an interview will be contacted.