Manager, Brand Marketing Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Reporting to the Director, Brand Marketing, you will support the seamless development and execution of integrated, best-in-class brand and marketing strategy, campaigns and initiatives that consistently position Manulife as a digital, customer leader, helping Canadians achieve healthy outcomes.

You will be a key contributor, with an opportunity for significant transformational impact on the business, helping Manulife Canada achieve our ambition of being the undisputed leader in Canada. Our success will depend on building a fresh brand and marketing approach that will differentiate us in the marketplace.

This is a key cross-functional role requiring collaboration internally (cross-functional teams, business lines, segments, and with global) and externally (production and creative agency partners, vendors, etc.). The ideal candidate requires a balance of leadership, strategy, creativity, entrepreneurship, and analytical

thinking. They have perfected the brand voice and the art of human and emotional storytelling which makes them the ultimate brand champion.

Essential Responsibilities

• Support the management of agency relationships, collaborate closely with external creative and media agencies including day-to-day agency management, creative & media execution, and reporting to ensure marketing spend delivers strong Marketing Return on Investment (MROI) and delivers on key targets and business objectives.
• Support the Director in the delivery of the brand strategy for Canada, managing the implementation of the strategy in Canada Segment. Steer all business lines to represent the brand in their respective plans according to defined brand guidelines.
• Manage consistent brand communications and use of the brand narrative across Manulife Canada marketing; maintain strong relationships with key marketing stakeholders in Insurance, Group Benefits & Bank to maintain oversight and visibility to all major Canada wide marketing initiatives
• Contribute to global measurement and reporting initiatives
• Collaborate with Digital Analytics and Research and Insight teams to measure and evaluate campaign effectiveness
• Manage the end-to-end planning and execution of key brand campaigns and segment-wide initiatives with the goal of increasing brand awareness/ consideration and shifting brand perception with target audiences across consumer and intermediary channels.
• Lead annual budget management with the support of the Marketing Specialist, collaborating closely with Finance Manager to ensure budget is spent against plan
• Provide coaching and guidance to a Marketing Specialist

Job Requirements

• Advertising agency experience or experience working with agency partners to deliver fully integrated, results-driven marketing campaigns.
• Being bilingual (English/French) is an asset
• The equivalent of 7+ years of experience as a brand strategist or in brand management
• Finance services and/or Insurance industry knowledge is an asset
• Demonstrated experience working in large, matrixed organizations
• Bachelor’s degree in business or marketing or related field with a graduate degree (MBA) preferred

Competencies

• Ability to generate meaningful business, strategic and customer insights from a variety of dashboards
• Communicate key insights and relevant facts effectively to different audiences and levels in the organization, including crafting strategic positioning, comprehensive and compelling narratives.
• Ability to influence without authority, ability to motivate a cross functional, blended team of marketers
• Possess a proactive and visionary nature, with the ability to shift comfortably from strategizing long-term objectives to short-term execution
• You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change.
• Strong project management skills and ability to anticipate needs to drive the work in an efficient and effective way
• Practitioner of or familiar with agile marketing ways of working
• You are comfortable owning brand targets and managing budgets
• Easily build relationships and experience working with large, cross functional teams that are collaborating to solve complex business, brand and marketing problems.

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About John Hancock And Manulife

John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.

One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$82,500.00 CAD - $148,500.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.