Marketing Communications Manager Jobs

What You'll Get To Do!

The Marketing & Communications Manager plays a vital role in developing and implementing effective marketing strategies and communication campaigns to promote sales and drive business growth. The primary focus is creating innovative marketing initiatives, enhancing brand visibility, and executing sales promotion activities. They will collaborate with cross-functional teams, including Sales and Business Development, Customer Service, Corporate Travel, Revenue Optimization, and other departments to achieve business objectives and maintain a strong market presence.

Operations:

• Identify target markets and customer segments, conducting market research and analysis to understand consumer preferences and trends
• Manage the Marketing and Business Development community engagement strategy ensuring client and community relationships are maintained and fostered
• Oversee digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing campaigns.
• Monitor online analytics, track social media trends, and leverage data insights to optimize digital marketing efforts
• Coordinate with internal and external stakeholders to ensure consistent messaging across all communication channels
• Collaborate with cross-functional teams, including Customer Service, Reservations, Revenue Optimization, Business Development, Health & Safety, Human Resources, Maintenance, and other departments to align marketing efforts and achieve business goals
• Collaborate with the sales team to identify opportunities for promotional activities and develop tailored campaigns to maximize sales conversion
• Develop compelling marketing collateral, including brochures, presentations, website content, and social media campaigns
• Create and implement comprehensive marketing plans aligned with the airline's sales objectives and overall business strategy
• Design and execute sales promotion campaigns to drive revenue and increase passenger bookings
• Lead and manage a small marketing team, fostering a collaborative and results-driven environment
• Develop and implement social media strategies to engage customers, build brand loyalty, and drive website traffic
• Oversee the successful execution of the Calm Air Charitable Giving Program including donation administration
• Other duties as assigned
• Monitor campaign performance, analyze results, and provide recommendations for continuous improvement
• Conduct market research and competitive analysis to identify emerging trends, market opportunities, and potential threats
• Act as liaison with media when required
• Monitor industry developments, customer feedback, and competitor activities to inform marketing strategies and identify areas for differentiation
• Maintain and enhance the airline's brand image and reputation through consistent messaging and communication strategies

Financial:

• Define marketing budgets and allocate resources effectively to achieve desired outcomes
• Engage in ongoing cost reduction analysis within the department
• Monitor and analyze monthly expenditures to ensure within budget and on target