Manager, Marketing Automation Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

The opportunity

The Digital Marketing Automation Manager is responsible for the strategy, execution and reporting of all automated marketing activities. This role manages the Marketo platform, advisor subscription center and email campaign execution. The Digital Marketing Automation Manager works closely with marketing managers, editorial and creative partners to develop integrated email campaigns and develop automation that can streamline our communications and advisor service initiatives. As a member of the product ownership team, you must work closely with the agile teams on CRM (sf.com), business intelligence and analytics to ensure that key intelligence is captured, reported on and that alignment is kept across systems.

Responsibilities

• Advising and educating editorial and marketing manager partners on channel best practices, emerging capabilities and platform functionality
• Review and analyze data to identify trends and develop data-driven strategies for our marketing campaigns
• Integration roadmap of Marketo with other systems including Salesforce, DOMO, datahub and Analytics Databhub
• Ensure email deliverability and engagement best practices are followed
• The management, maintenance and evolution of Marketo platform – including data integrations, database hygiene and new automation capabilities
• Creation and implementation of digital marketing automation strategies to create efficiencies, increase leads and improve campaign performance
• Identify areas for automation and optimization and lead implementation of these tactics

What We Are Looking For

• In depth knowledge of financial services regulations, CAN SPAM, CASL and email data privacy
• Self-starter with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs
• Strong collaboration
• Working knowledge of HTML, CSS, JS
• Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
• Exceptional attention to detail
• Marketo Certified Expert preferred, but not required
• 5-7 + years marketing automation experience in Marketo
• Ability to work quickly and independently while under short deadlines with ability to manage job from start to finish
• Bachelor’s / University Degree
• Excellent verbal, written, organizational, analytical, and interpersonal skills

What can we offer you?

• Professional development and leadership opportunities.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A competitive salary and benefits packages.
• Flexible work policies and strong work-life balance.
• A focus on growing your career path with us.

Our commitment to you

• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Values-first culture We lead with our Values every day and bring them to life together.
• Continuous innovation We invite you to help redefine the future of financial services.
• Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$82,500.00 CAD - $148,500.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.