Marketing Automation Analyst Jobs

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

The Digital Marketing Operations Manager will support and maintain efficient operations across Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as the automated production of fund performance materials.

• Collaborate with internal and external stakeholders to optimize marketing operations
• Track campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales
• Collaborate with stakeholders such as Sales, Business Analytics, Finance and IT to build business cases for initiatives
• Support the efficient operation and execution of Fidelity’s marketing automation and sales enablement programs.
• Produce regular reporting and campaign tracking to increase marketing effectiveness
• Support the production of digital communications, documents and campaigns.
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Set up and execute marketing automation campaigns, including events, webcasts and other email campaigns
• Automating content production and campaigns
• Conduct ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy
• Support the sales enablement efforts to help with engaging clients and prospects throughout the buyer’s journey
• Bring a wide range of digital expertise to all projects and act as a subject matter expert for marketing in areas such as automation and A.I.
• Report on content, campaign and sales enablement analytics to inform strategies and tactics
• Collaborate with internal teams to create emails, landing pages, set up A/B and multivariate tests in order to optimize the user experience

What We’re Looking For

• Licenses (PMP, Marketo Certification, etc.) is considered an asset
• Completed Bachelor of Commerce Degree, majoring in Marketing Management or equivalent experience
• Experience with marketing automation and CRMs (e.g. Marketo and Salesforce)
• Understanding of sales enablement processes, initiatives and tools such as Seismic is highly desired
• 3+ years of marketing operations or marketing project management experience
• Experience in document and content production technology (e.g. Adobe Creative Suite) is considered an asset
• Experience in the SaaS-based technology sector is highly desirable
• 3-5 years’ experience in the Wealth Management /Financial Services industry is highly desirable but not required

The Expertise You Bring

• Creative thinking with a passion for growth and performance marketing
• Project management, organizational abilities and strong analytical skills essential
• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment
• Excellent communication skills, both written and oral, are required
• The ability to multi-task and manage multiple ongoing projects

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following

Awards

• Canada's Top Employers for Young People 2023
• Canada's Top Family-Friendly Employers 2023 (7th consecutive year)
• Greater Toronto's Top Employers 2023 (10th consecutive year)
• Venngo Healthy Workplaces Award Workplace Benefits Awards – Health and Wellness Program
• Canada's Top 100 Employers 2023 (7th consecutive year)
• HRDC Best Places to Work 2023

Designations

• Best Workplaces for Women 2023 by Great Place to Work
• A Canadian Compassionate Company
• Great Place to Work (Dec 2022 - Nov 2023)