International Marketing Consultant Jobs

Description

Position at Toronto School of Management

Job Summary

Toronto School of Management (TSoM) is an innovative college offering a broad range of career-focused programs in Business, Hospitality and Tourism, Big Data, Cybersecurity, Legal and Accounting. We provide relevant programs which ensure our students meet the demands of today’s ever-changing job market.

At TSoM, we recognize the importance of real workplace experience. We offer co-op programs and have partnered with industry leaders to design and deliver innovative and career-centric programs. Our top priority is to provide students with the right combination of academic knowledge and the highest quality hands-on experience to take their careers to the next level. Our experienced faculty deliver the highest quality of education, using their expertise to help you achieve your full potential.

This role will suit an enthusiastic marketing professional with the ability to hit the ground running and excel in a fast-paced and target-driven environment. You should also have a sound understanding and proven experience in delivering highly engaging marketing campaigns to recruit international students from South East Asia to study at our college.

The ideal candidate should have an understanding of international market within South East Asia. Additionally, excellent skills in copywriting, communication, creative flair, and the ability to thrive in a pressured environment, where you will work to tight deadlines in order to achieve the best results are pre-requisites for this role.

Responsibilities

• Organize and facilitate workshops, webinars, meetings, and info sessions to drive recruitment for the South East Asian markets;
• Expand the reach to South East Asian partners by creative marketing promotional tools such as banners, flyers, posters, viewbooks, websites that convert;
• Any projects as assigned.
• Oversee the development of digital assets for emails (staff, faculty, and students), website content, portal updates, and internal communication;
• Produce and create engaging content for websites, videos, blogs and newsletters;
• Manage the institution’s ambassador program and co-op interns;
• Develop strategies and related content for direct and digital marketing campaigns, and implement B2B and B2C strategies for the South East Asian Market;
• Develop a sound social media and social media influencer strategy by creating viral social media content and engaging with the followers on the social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Tiktok, and YouTube daily;
• Arrange interviews, news conferences, signing ceremonies and other media and recruitment events;
• Plan, conduct and organize focus groups for student personas and consumer journey;
• Counsel on marketing, advertising or sales promotion opportunities and tactics;
• Maintain strong public relations through building a community with students, brand ambassadors, and alumni;
• Manage customer reviews and testimonials posted on the social media platforms;
• Conduct social listening and media monitoring of TSoM; and
• Lead and manage competitor analysis for the institution;
• Conduct post campaign analysis to measure and report on marketing and advertising metrics to the management;
• Implement global campaigns for lead generation purposes;

Position Requirements

Education and Experience

University degree or college diploma in Marketing, Communications, or other relevant field or equivalent combination of education and B2B / B2C work experience in Marketing;

• Excellent people manager with experience managing large international teams;
• Minimum of 3-5 years of experience working in a marketing role for a private or public college/university developing the South East Asian market;
• Experience in direct recruitment and building partner relationships.
• Proven ability to increase social media followers and create viral social media and marketing campaigns;

Knowledge And Skills

• Strong analytical skills;
• Proficiency in MS Office;
• Able to design and create artworks;
• Self-directed and flexible to work well independently and in a team environment;
• Strong Public Relations skills;
• Strong copywriting and verbal communication skills;
• Ability to multi-task and work under pressure and meet tight deadlines;
• Written and Oral Proficiency in other Asian languages, besides English are a strong advantage.
• Confidence and willingness to participate in marketing content to promote TSoM; and
• Experience using software and applications such as Hootsuite, Salesforce, Stripo, Convertri, Figma, WordPress, Canva are an advantage;
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Premiere Pro is required;

Compensation

• Annual salary based

Benefits

• Extended Health Care, Dental Care, Travel Insurance

Toronto School of Management is an equal opportunity employer, and as such, positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

TSoM is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disability Act (AODA). If you require accommodations for a disability during any stage of the recruitment process, please indicate this in your cover letter.