Consultant, Consumer Marketing And Healthcare

NATIONAL Public Relations’ Toronto office is looking for a passionate, innovative and multi-talented communications professional to split their time between our growing Consumer Marketing and Healthcare teams.

As a key member of both teams, the Consultant is expected to work closely with the account leads, regularly bringing strategic insights and tactical ideas to support the Firm’s clients in the consumer brand and healthcare space. This role may also see supervision and mentorship to junior staff members. Consultants at NATIONAL PR play a key role in fostering client relationships along with developing and executing communications programs through strong knowledge and application of the principles and practices of public relations.

What you will do

Collaborating with account leads and clients, you’ll work to build relationships with and deliver excellence across multiple client portfolios. In this role, you will:

• Attend and contribute to client meetings
• Work with NATIONAL’s other practices and offices across Canada to deliver integrated communications services
• Build client relationships and trust through regular guidance and strategic counsel on current programs and broader industry trends
• Build relationships with target audiences including influencers, healthcare providers, government officials, patient groups, trade and consumer media
• Support communications campaigns, which may include message development; earned, owned and paid media activities, digital content development, event planning and execution, and other activities as needed
• Inform program strategy and continually look for ways to maximize efforts to achieve client goals
• Contribute to the Firm’s new business development initiatives
• Draft communications materials, news releases, media materials, paid media articles, social media content, internal and external presentations, etc.
• Support account leads in managing program critical paths and budgets
• Learn about the Canadian competitive and regulatory landscape in the consumer and healthcare space, and apply this knowledge to support client communications programs

Our ideal candidate will have

• A background in project management and creating critical paths/workback schedules
• Experience in bringing a PR campaign to life on social and digital media channels (paid and earned)
• A solutions-oriented attitude and an interest in taking on challenges
• The ability to adapt to shifting timelines, client priorities and corporate cultures
• 3 to 5 years' experience writing health and/or consumer content for the public and stakeholder audiences
• Skills and diverse experience in planning and executing media relations programs – both earned and paid
• Energy, curiosity and eagerness to learn and grow
• Strong organizational and budgeting skills, attention to detail and respect for deadlines
• Experience building compelling stories to support a brand’s business and communications objectives

Additional considerations:

• Experience and knowledge of Canada’s consumer brand and health regulatory landscape is a major asset
• A college or university degree or equivalent
• Experience working in a public relations agency environment is an asset

What we do

At NATIONAL, we connect clients to the people who matter most, with the right message, at the right time. Grounded in research, insight and deep sector understanding, we provide creative communications solutions that move people in thought and actions.

We bring together teams of discipline experts from across our network to deliver bold thinking that shapes businesses, communities and culture. For over 45 years, we have been at the centre of issues and industries that matter, leading change for today and tomorrow.

If you’re intrigued and up for a new challenge then contact us, in confidence. We thank you for your interest in NATIONAL. Please note only candidates considered for an interview will be contacted. NATIONAL is committed to employment equity and encourages applications from all qualified candidates. Accessibility accommodations for candidates requiring them are available upon request.