Data Analyst - Consumer Market Insights

About Us

The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the provincial online store for recreational cannabis in Ontario and are the exclusive provincial wholesaler to authorized private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About The Role

We are seeking a highly skilled and detail-oriented Data Analyst for our Consumer and Market Insights department, to join the OCS. The primary responsibility of the Data Analyst role is to gather, analyze, and interpret research data in an effort to provide valuable insights and key recommendations to support strategic decision-making. The ideal candidate will have a strong background in data analysis and interpretation, market research methodologies, and a true passion for uncovering industry trends.

About Your Day

• Maintain all research data related SOPs.
• Clean, organize, and transform raw data into visual formats (e.g., Power Point, Power BI)
• Collect, analyze, and synthesize market research data from various sources; including surveys, focus groups, in-depth interviews, social media, cannabis industry trends and other secondary research, create actionable insights and key recommendations for internal stakeholder teams.
• Manage ongoing QA and accuracy of all data collection with research vendors.
• Perform detailed data analysis to interpret information and draw conclusions, insights, and recommendations.
• Stay updated with industry trends, market dynamics, and emerging research methodologies to enhance data analysis techniques.
• Utilize statistical techniques and software tools to analyze data and identify trends, patterns, and correlations (e.g., statistical significance testing, regression analysis, etc.)
• Develop and implement data collection strategies, ensuring data accuracy, reliability, and validity.
• Interpret research findings and present actionable insights to stakeholders through reports, presentations, and visualizations.
• Work closely with the Data Analytics team to import primary research data into OCS databases.
• Collaborate with cross-functional teams to understand business objectives and provide ongoing data-driven insights to support internal OCS teams.
• Build NLP (Natural Language Processing) models, based on survey open-ends and social media, identifying overall sentiment and key topics of interest.
• Monitor and manage ongoing database maintenance, including updates and improvements.

About You

• Strong logic and analytical skills
• Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
• 2+ years of experience as a Market Research Data Analyst.
• Completion of a bachelor’s degree in computer science, market research, statistics, economics, or related discipline and/or equivalent combination of education and experience.
• Strong problem-solving skills and the ability to think critically to identify insights and recommendations.
• Proficiency in statistical analysis software: SPSS, R, Python, SQL and data visualization tools (e.g., Power Point and Power BI).
• 2+ years of experience building data models and in data warehousing.
• Detail-oriented mindset with a focus on data accuracy and quality.
• Advanced skills in Microsoft Office Suite: Excel, Power BI, & PowerPoint
• Strong analytical skills with the ability to collect, analyze, and interpret complex data sets.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

About The Job

City: Toronto, ON

Employment Type: Full time, 12-month contract

Required Travel: none

We are committed to providing an accessible, equitable and inclusive candidate and employee experience. We provide reasonable accommodation throughout the recruitment process and in employment. If you require an accommodation, please let us know, we will work with you to meet your needs

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