Marketing Insights Analyst Jobs

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Viral Nation is hiring a Marketing Insights Analyst to join our dynamic and successful Strategy team in Toronto. This role will play a critical part in uncovering consumer-driven insights that empower marketers to make strategic decisions and drive ROI. The Marketing Insights Analyst actively plans, develops, and communicates insights about consumers, the competitive landscape, and uses data to inform business decisions.

Reporting to the Head of Strategy, the Marketing Insights Analyst partners with internal and external stakeholders to provide insights that impact the execution of campaign initiatives. Candidates for this role must have experience in data collection, defining metrics, building data flows, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The right candidate must be a strong communicator, have excellent project management skills, an analytical mentality and be comfortable delivering results in ambiguity. Experience with marketing analytics in an agency environment is preferred.

Key Responsibilities:

• Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the strategy teams and clients
• Work cross functionally: partner with internal teams to understand company data and our brand to identify gaps, generate insights and provide summaries that establish immediate opportunities for growth by enhancing our understanding of consumer behavior
• Thought leadership: Contribute to our thought leadership initiatives by providing strong pragmatic direction and innovative insights that set us apart in the industry
• Own the discovery and mining of insights: Scour the internet and various data sources for meaningful data, and translate it into actionable insights that inform strategic decision-making
• Drive client satisfaction: Understand clients’ business issues and provide sophisticated research and analysis on their performance across various objectives and studies
• Lead market and consumer research: Stay up-to-date with trends and market changes, understand where the industry is headed and identify areas for opportunity

Key Qualifications:

• Highly analytical with deep understanding of data analysis and reporting
• Post-secondary degree, preferably in marketing, or business, but not essential
• Able to manage the design and analysis of multiple projects simultaneously
• English proficiency, both verbally and written
• Possess an entrepreneurial spirit, able to thrive in a role where you’ll work autonomously and in a team environment
• Strong communication skills that enable succinct delivery of insights
• Minimum 3-4 years’ experience across all areas of data research and insights

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.