Manager, Shopper Insights-10 Jobs

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How You Will Contribute

You will:

• Continuously optimize business through data, tracking, learning
• Generate behavior changing insight and identify effective levers of engagement
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

What You Will Bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Able to partner well with marketing, sales and external agencies
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• Strong knowledge and usage of market segmentation models
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization

What you need to know about this position:

The Manager, Shopper Insights and Analytics will be a critical partner in delivering powerful customer-centric insights and analysis to unlock growth for Mondelēz Canada. It is responsible for management and delivery of category & shopper insights and analytics projects.

Reporting to the Senior Manager, Shopper Insights and Analytics this role requires a strong collaborator capable of working with cross-functional teams and managing projects with a bias for action. You will need to develop and execute learning plans for the category, customer and channels. You should have experience in custom qualitative and quantitative research, shopper insights, Nielsen data and have a curiosity to explore new approaches and methods.

• Ability to connect the dots to reveal new insights and identify strategic and tactical shopper opportunities for business growth.
• Use Insights and Analytics to build a strategic point of view about shopper experiences.
• Consults with sales colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.
• Use customer, shopper, and market data sources to understand and communicate the voice of the shopper and his/her attitudes, behaviors, motivations and pain points, ensuring that the authentic voice of the shopper is heard in all business initiatives.
• Synthesize multiple data sources and research insights that capture shopper insights, convey ideas, and provoke new growth opportunities.
• Present research insights that are actionable, compelling, and connected to the business strategy.

What extra ingredients you will bring:

The role is expected to provide fact‐based insights and data analytics to support key business decisions internally and externally with retail customers/sales teams to drive growth.

• Deploys insights plan and manage projects from start to finish including setting objectives, identifying data sources, determining appropriate research methodologies, bidding out the project to research suppliers, managing the project, and analyzing and delivering the results to key stakeholders.
• Identify shopper knowledge gaps, both foundational and customer specific.
• Use deep dive analytics, 3rd party tools, and category/shopper insights to assist in the development of customer stories.
• Proactively identify key business opportunities and lead projects from concept to completion.
• Diagnose category challenges and translate them into specific business questions that can be answered through primary research and analytics.
• Provide proactive inputs on sales performance, shopper behavior and retailer trends, to influence key decisions.

Job specific requirements:

• Proficiency with loyalty card analytics a plus
• CPG, retail, or customer development insights or analytic experience required
• Bachelor’s Degree
• Power user with experience in excel with the ability to manipulate data, create pivot tables, functions, formulas
• Power user with syndicated data (i.e. Nielsen, IRI, Numerator)
• Experience in designing different types of research including but not limited to virtual shopping research, path to purchase, decision tree, shelf testing, focus groups, store intercepts
• 5+ years of Shopper Insights, and/or Category Management experience
• Must be proficient in fundamental research methodologies and analytic approaches
• Must be proficient in business analytics and understand common retail/shopper metrics

Ideal Candidate:

• Strong functional & technical expertise in quantitative, qualitative research & data analytics
• Results oriented and acts with a strong sense of urgency
• Nimble and enjoys a fast-paced environment
• Ability to pull disparate pieces of data together for a cohesive and insightful consumer story
• Ability to communicate clearly and effectively both verbally and in writing to a widely diverse audience
• Ability to independently lead projects from concept to completion
• Ability to develop trusting business partnerships across cross-functional teams
• Ability to connect the dots and can tell a clear, concise, and compelling story by leveraging multiple data sources

Work schedule:

• Regular busniess hours M-F (Hybrid)

No Relocation support available

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type

Regular

Shopper Insights

Insights