Growth Marketing Manager / Lead

About Magical
At Magical, our mission is to revolutionize automation for everyone. We're a dynamic and innovative team looking for a highly analytical and creative Growth Marketer to join our marketing team. If you have a proven track record of driving sustainable and scalable growth for businesses through various marketing channels and tactics, we want you to help us achieve our ambitious goals. Some fast facts:

• We have over $40m in funding from Tier-1 Investors (Coatue, Greylock, Bain Capital)
• We have more than 600,000 users leveraging Magical today. Almost all of our growth is organic (nearly zero paid spend).
• We hit a 4.6 star rating on the Chrome Store with 2000+ reviews
• Over 20,000+ companies depend on Magical to automate their day to day tasks (including Venmo, Uber, Lyft, Salesforce and many more!)

Responsibilities
As a Growth Marketer at Magical, you will have a wide scope of responsibilities with a primary focus on driving top-of-funnel growth, such as installs, while also monitoring full-funnel metrics including activation and retention. We will look to you to own our technical marketing channels including technical, programmatic SEO, email, website optimization & localization, affiliate, and eventually performance marketing. In addition, you will dream up up non-conventional tactics for reaching and acquiring our target audience.
Your role will involve:

• Monitoring and reporting on key growth metrics, such as customer acquisition cost, conversion rates, retention rates, and revenue generated.
• Collaborating closely with cross-functional teams, including product, design, engineering, and data analytics, to drive growth initiatives and enhance the overall user experience.
• Utilizing a range of marketing channels and tactics, including SEO, email, referral, affiliate, web optimization, and eventually expanding to paid advertising.
• Developing and executing innovative, unconventional tactics to acquire new users and customers.
• Owning Magical's install growth strategy backed by data-informed decision-making.

Requirements
To excel in this role, you should meet the following requirements:

• A creative and strategic mindset, enabling you to develop impactful and innovative marketing campaigns.
• Excellent communication, collaboration, and project management skills.
• Strong analytical and problem-solving abilities, allowing you to identify trends and patterns within complex data sets.
• Familiarity with various marketing channels and tactics, including SEO, content marketing, email marketing, referral marketing, social media marketing, and paid advertising.
• Proficiency in marketing analytics, A/B testing, and making data-driven decisions.
• Bachelor's degree in marketing, business, or a related field.
• A minimum of 3 years of experience in growth marketing, demonstrating a successful track record of driving sustainable and scalable growth for businesses.