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Director, Growth Marketing Jobs
Company | Tonal |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-10-05 |
Posted at | 8 months ago |
Who We Are
- Lead the CRM (email, SMS, etc.) strategy and execution including developing multi-channel plans, optimizing journeys, and implementing process improvements to support CRM operations
- Oversee marketing managers and external partners responsible for paid/performance marketing and e-comm channels. Identify new partners as needed
- Manage and expand the e-commerce experience that leverages performance data and customer insights to drive efficient conversion rates from home page to ordering
- Identify new tactics to diversify the media mix and performance marketing plans across audiences
- Make the repeatable easier by implementing efficient processes and building data dashboards that support sharing media and performance data across the broader organization
- Be responsible for the vision and execution of omnichannel paid media campaigns, including but not limited to Paid Social, SEM, Linear TV, OTT/Streaming platforms, Podcast/Streaming Audio, Affiliate, and Direct Mail
- Engage with executive and senior management stakeholders to represent growth marketing including the presentation of media strategies, GTM plans, and performance retrospectives
- Partner with Analytics and Finance teams on forecasting and demand planning, setting budgets, and modeling ROI media, e-comm and CRM channels
- Strong leadership skills with the ability to drive projects in a cross-functional environment
- Ability to inform and influence decisions across all levels with strong communication skills
- Ability to communicate data with storytelling
- Experienced people manager with a passion for coaching your direct reports
- Experience working and collaborating with cross-functional teams
- Experience sourcing and leading external partners to achieve goals
- 10+ years experience managing media buying, preferably with experience in the D2C space, subscription services, or consumer electronics
- Health and wellness advocate who values the intersection of consumer electronics and physical and mental wellbeing
- Growth-minded with the ability to adapt and solve problems within a fast-paced and ambiguous environment
- Extra credit: experience working in a fast-paced startup environment
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