Director Of Marketing Jobs

About Plannin

Plannin is a platform for creators to help them monetize their travel content & recommendations through a lifetime commission structure. We enable creators to link any travel-related content across social channels (Instagram, TikTok, Youtube) to a unique Plannin profile where their audience can book worldwide accommodations at a discounted rate. Each creator profile will showcase this embedded travel-related content on Plannin to increase social views and exposure, while also providing a powerful recommendation engine for users.

Plannin was co-founded by two industry veterans with deep expertise in the travel space as they sold their last company to Priceline and then built one of the largest travel partner programs in the World. We’re backed by some incredible investors and will be launching our product in Q4 of this year.

About the Role

As the Founding Director of Marketing at Plannin, you will play a pivotal role in shaping the growth and success of our Seed Stage startup. With our innovative platform designed to empower creators in the travel industry, you will have the opportunity to lead our marketing efforts and establish Plannin as the go-to destination for travel monetization and recommendation.

Your primary responsibility will be to develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and revenue growth. Collaborating closely with the co-founders, you will leverage your expertise in the travel space to create impactful marketing campaigns that resonate with our target audience of creators, travelers, and accommodation providers.

What You’ll Be Doing

• Analytics and Reporting: Define key performance indicators (KPIs) for marketing initiatives and leverage analytics tools to track, analyze, and report on marketing campaign effectiveness. Provide regular performance reports to the leadership team, highlighting actionable insights and recommendations for continuous improvement.
• Partnership Development: Identify and establish strategic partnerships with key industry players, influencers, and travel-related organizations to expand Plannin's reach and drive user growth. Negotiate and manage partnerships, affiliate programs, and co-marketing initiatives to maximize brand exposure and revenue opportunities.
• User Acquisition and Growth: Drive user acquisition by executing data-driven marketing campaigns across various channels, including social media platforms (Instagram, TikTok, YouTube), content marketing, influencer partnerships, and performance marketing. Optimize conversion funnels and analyze campaign performance to continuously improve acquisition metrics.
• Strategic Planning: Develop and implement a strategic marketing plan that aligns with Plannin's business objectives and supports our product launch. Identify key target markets, create buyer personas, and conduct market research to inform marketing strategies and initiatives.
• Content Marketing: Oversee the creation and distribution of engaging content that showcases the value of Plannin's platform and captures the attention of both creators and travelers. Collaborate with the content team to develop compelling blog posts, videos, social media content, and other formats that drive brand awareness and engagement.
• Brand Building: Define and communicate Plannin's brand identity, positioning, and value proposition to differentiate us in the competitive travel industry. Develop brand guidelines, messaging frameworks, and creative assets to ensure consistent and compelling brand representation across all channels.

Experience & Skills You'll Bring to the Team

• You adapt quickly. Success in this role necessitates the ability to adapt swiftly and adjust strategies on the fly, given the dynamic nature of our startup environment.
• You thrive under pressure. As a demanding role reporting directly to the CEO, tight deadlines will be a regular occurrence. Your ability to thrive and deliver results in high-pressure situations will be invaluable.
• Action-oriented and result-driven. You possess a strong sense of urgency, enabling you to make quick decisions and take swift action. Your bias for action ensures that you get things done efficiently and effectively.
• You're a trailblazer. As the first marketing hire at Plannin, you will have the opportunity to define excellence in this role. We expect you to be an owner who ensures nothing falls through the cracks, takes a proactive approach in all your endeavors, and leaves a positive impact on everything that crosses your desk.
• Superb organizational skills. You thrive in managing multiple priorities, demonstrating meticulous attention to detail while ensuring nothing is overlooked.
• You're an exceptional communicator. You possess the skill to convey complex ideas and information clearly and effectively to diverse audiences. Your excellent writing abilities enable you to create compelling and visually appealing memos, presentations, and reports. Moreover, you actively listen and understand our customers, their needs, and pain points, enabling you to develop impactful marketing strategies that resonate with them.
• You have outstanding interpersonal skills. Building strong relationships across the organization, with customers, and channel partners will be a crucial aspect of your role. Additionally, you'll foster relationships with industry publications and tradeshows as we position Plannin as the leading software solution for all things travel and accommodations.
• You've got the expertise. We're seeking someone with a proven track record of 5+ years in marketing leadership positions, demonstrating consistent delivery of exceptional results. You possess extensive experience in managing budgets, overseeing a diverse team of marketers, writers, and creators, and possess a deep understanding of go-to-market (GTM) strategies and business tactics. Additionally, you have experience in scaling teams, segments, or start-ups, showcasing your ability to drive growth and success.

Why you’ll love working at Plannin

• You get to participate in the upside - Every one of Plannin's employees receive stock options as a part of their compensation package.
• As we are an early stage, venture backed startup, there are incredible opportunities for career growth as we scale.
• Great vacation policy & health benefits that start on your first day of employment.
• As an early member of the Plannin team, you’ll play a key role in shaping this department for future employees.
• At Plannin, we're committed to fostering a diverse and inclusive work environment. We celebrate different backgrounds from all over the world, and we're proud to be and equal opportunity employer. It's our mission to ensure work to ensure all people feel supported, empowered, and connected at work.
• As a hybrid work model, you have the opportunity to work from home and collaborate with your team IRL in either our Winnipeg or Toronto hubs.
• You’ll be a key part of changing the travel creator landscape, helping build a first-of-its-kind travel platform to disrupt the industry, empower creators, and revolutionize how travelers experience the world.