Director Of Content Marketing

Notch is on a mission to help enable food service operators to offer the best in class hospitality. Using smart technology, Notch streamlines back-of-house operations that are often complex, unclear, and expensive, into a user-friendly, transparent, and cost-effective solution. We’re the company powering some of Canada’s top restaurants and distributors.

Our team is building the first way for both restaurants and distributors to manage their orders, invoices, and payments in one unified hospitality management platform. We value high autonomy and great work – not ego. We’re looking for talented people who love to get their hands dirty, want to ship often and make an impact with their ideas.

We’re a remote distributed company, and currently only require employees to come to the office at least twice a year for in-person events. We have an optional office space in downtown Toronto for those who thrive in an office environment.

Notch can be used for scanning invoices, paying bills, collecting invoice payments, placing orders, syncing with existing business systems and more; it's used by individual owners, teams of chefs, operators, and accountants, and larger hospitality groups alike.

In this role you'll have the opportunity to:

• Build and execute our SEO strategy from both a content and technical perspective
• Build up a freelance bench of industry experts to execute top, middle, and bottom funnel content that drives qualified traffic
• Own organic growth end-to-end. You’ll be responsible for hitting targets around organic leads, MQLs, and SAOs
• Build out the content marketing function from 0-1
• Execute a series of whitepapers and other lead magnets to drive MQLs via organic content
• Partner with our Director of Demand Generation on conversion optimization across the website for a frictionless experience on funneling both subsets of customers through to conversion
• Relentlessly optimize. You’ll build an iterative testing machine to continually improve performance
• Completely own the notch.financial marketing website - especially the blog and other resources

We’re looking for someone who:

• Has an Extreme Ownership mentality. You’re constantly thinking of new ways to hit your goals, cut costs, and dive deep into campaign performance metrics
• We prefer 5+ years of experience in B2B Content Marketing, Growth Marketing, or Demand Generation
• High bias to speed and execution. You’re willing to help out with projects outside your job description and can push things over the finish line quickly. We’re looking for someone ready to do what it takes to help the company hit its goals
• Passion for the hospitality space - you need to know how our customers think and operate to write compelling, authentic content. Restaurant or restaurant-adjacent experience is a plus
• A “roll up your sleeves” mentality - not afraid to get your hands dirty and execute while you’re concurrently developing the strategy
• Proven SEO technical expertise. You can perform and/or execute an SEO audit and keep up with the evolving landscape to stay current and competitive
• Strong attention to detail and project management skills. You’ll be deploying massive budgets and managing several campaigns, each with lots of moving pieces, at once
• Strong, proven writing skills. You can write a blog post or whitepaper from scratch if needed. Although you will have access to a freelance budget, there are times when you may have to and want to write your own content

Benefits:

• Convenient office location in the heart of the tech space downtown. #techhub
• Full health, life, and dental benefits. Your health comes first
• *This role is currently remote distributed, based in Toronto*
• Employee stock option plan. We want our people to take pride in their ownership
• Top-up Maternity & Parental Program. We want to support new parents
• A team that values a positive, diverse, and growth-oriented environment. We’re proud it’s become part of our culture!
• Unlimited vacation policy, birthdays off, and 2 volunteer days to give back to the community. Refuel, recharge, and give back
• Tons of social events and team-building events. We love collaborating as a strong team
• While the best benefits are learning a ton and loving your job, we also offer:

At Notch, we’re reimagining products for a fast-paced and challenging environment, so we’ll need a team with a diverse set of backgrounds to do that successfully.

If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and are enthusiastic about automating the hospitality industry, we want to hear from you.

We strongly encourage applications from everyone regardless of race, color, religion, sex, national origin, age, sexual orientation, or disability. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

Talent Team @ Notch