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Head Of Marketing (Contract)
Company | Copper |
Address | Toronto, Ontario, Canada |
Employment type | CONTRACTOR |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-25 |
Posted at | 1 year ago |
Copper isn’t just another CRM. Most CRMs are glorified databases with legions of custom fields that attempt to make business processes repetitive. But just as no two people are identical, neither are most sales processes. Copper takes a human and action-centered approach by building tools that teams love and adopt so businesses can focus on growing faster.
- Coordinate user and competitive research, both qualitative and quantitative to better understand our users and competitive landscape and turn those results into actionable insights
- Iterate on the value proposition for Copper and identify use cases that resonate with our customers to build compelling messaging and develop compelling narratives that tell the Copper story
- Partner cross-functionally with sales, marketing, revenue operations and product to understand lead quality and drive further improvements
- Develop and execute thematic launch plans for new product initiatives, working closely with product management, communications, engineering, design, support and sales
- Act as a productive member of Copper’s senior leadership team, and contribute meaningful insights in discussions
- Lead a team of marketers across demand generation, product and customer marketing, content, design and web development
- Deliver predictable pipeline at scale and create a dominant market position for CRMs designed to run on Google Workspace
- Experience influencing cross-functional teams
- In-depth understanding of Google Ads, programmatic, other SEO/SEM and sponsorships
- Exceptional organization, prioritization and project management skills
- 8-10 years of marketing experience in SaaS
- Self-starter who is has the ability to set strategy, build programs from scratch, but also can roll up your sleeves to get things done
- In-depth understanding of key metrics like conversion rates, win rates, cost per acquisition, LTV:CAC and ability to manage a budget as it pertains to a fully loaded cost of sales
- Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative analysis
- Driven to deliver constant improvement of key campaign metrics using build-measure-learn-iterate style feedback loops
- Excellent communication and storytelling skills; need to be able to present to executives, good at delivering insights, ideas, results and feedback
- Leadership experience in a full-time or fractional capacity
- Demonstrated success managing and optimizing cross-channel campaigns for outcomes including user acquisition, lead gen, and retention or brand
-
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