Head Of Marketing Analytics (Hybrid)

Hi, Future Homie!

As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?

As a Homie, you will make an impact within our Marketing team by leading our marketing analytics efforts in this newly created role:

• Annual planning: Work closely with the CMO on annual and quarterly forecasting, budget planning, target/KPI setting, which includes close collaboration with Finance, Data Engineering, Biz Ops, and the rest of the Growth/Marketing team to ensure alignment with overall business objectives
• Marketing attribution: Own and operationalize a marketing attribution framework for a growing team, including getting Exec and Finance alignment on attribution philosophy. Implement this by measuring the efficacy and performance of marketing channels (paid, organic, brand, email, chat, website (direct), social, etc). This includes collaborating with our data, engineering, marketing and Biz Ops teams to evaluate and onboard the right vendors and tools as well as daily grooming/management, i.e. ensuring accurate data flowing to and from our database
• Strategic presentations: Preparing executive-level presentations that clearly and succinctly communicate and explain the overall health and success of Homebase's marketing efforts, from ad-hoc analytical projects to board presentations.
• Reporting and driving action: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights. This could include chairing regular performance status meetings, owning the floor, keeping the larger team on track, and driving accountability and action plans
• People management: Managing and mentoring our marketing analyst, providing guidance, feedback, and support in their professional development
• Strategy and opportunity sizing: Conducting ad-hoc analytical projects to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business
• Overall: You will work alongside our CMO and their leads to play a crucial role in setting our marketing strategy in this period of high growth, while taking our marketing analytics efforts to the next level

As a Homie, you are a bar raiser, this means you come with:

• Experience with A/B testing, analysis, and experiment design to optimize marketing performance. Product analytics experience or past working experience with product teams preferred
• Resourceful, fundamentally curious and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"
• Strong analytical and problem-solving skills with the ability to effectively convey complex analyses to a broad set of people from different teams and levels
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
• 5+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer facing products
• High comfort level with building strategic decks, from formatting to storytelling with visuals and data, for an executive audience
• A lover of local businesses -- supporting and building great products for them
• Track record of being entrepreneurial and a self-starter with high level of ownership: This is a new role; you won't have a playbook - you'll get to build it!
• Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), search and SEO tools (e.g. GSC, SEMRush, Ahrefs), data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL
• Deep understanding of marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities
• Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management

What we offer our Homies:

• Stock Options - Everyone is an Owner!
• Paid parental leave
• Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by Homebase!
• Team off-sites and monthly opportunities to engage with fellow Homies
• Top-of-the-line equipment and stipend for workspace setup
• Flexible spending account (FSA) options
• 20 days of accrued PTO, annual paid holidays and paid volunteer time off
• Meals provided at our vibrant workspaces
• Work from home Monday, Thursday, & Friday
• Continued learning and development stipend
• RRSP + 4% company match

What to Expect During the Interview Process:

• Welcome to the team, Homie💜🎉
• Participate in a Case Read Out
• Meet the Talent Acquisition team Ivana
• Background Check + Offer Stage
• Analytical exercise with the BizOps team Zafer & Humphrey
• Meet the Marketing & Finance/Data Teams Viv, Nick & Mihir
• Professional Reference Checks
• Meet the Hiring Manager Candy

Diversity, Equity, and Inclusion at Homebase:

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!

About Us:

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management." We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.