Marketing Content Specialist Jobs

MARKETING CONTENT SPECIALIST:

WAXON Laser + Waxbar sets the bar in the personal care and beauty industry through our premium hair removal services and high-end product offerings. Our mission is to continuously raise that bar to exceed expectations in every. single. thing we do. This extends to our work environment too. We pride ourselves in maintaining a workplace that promotes collaboration, growth, and goal attainment through a culture rich in support, respect, and, of course, a lot of fun.

As a key member of a growing team, you will support our brand with all aspects of design and content generation. Reporting directly to the Brand Marketing Manager, this is a rare opportunity to help an inspiring company grow and influence one of Canada’s thriving industries. With 16 physical locations (and counting), a growing online business, and an innovative product development program, you will be embarking on an exciting journey toward world domination.

We’re looking for a Marketing Specialist to establish the overall brand, support the development of the marketing strategies from a holistic approach and create engaging content to help market and grow the brand in multiple channels. This role is responsible for overseeing and executing all the visual aspects as well as supporting various marketing initiatives for the brand including campaigns, collateral, print + digital materials as well as the ideation and management.

ABOUT YOU:

You are creative, think outside of the box, a real go-getter, and have a passion for conveying enticing messaging through copy and design. You thrive in a fast-paced environment with many business priorities. You have experience maintaining brand standards and consistency on multiple platforms. You are a self-starter and good time manager. You have high integrity and respect for your work and those who you work with. You are inspired to make a difference, motivated to do awesome work, and always ready to roll up your sleeves to help produce great results.

RESPONSIBILITIES:

Location Marketing:

• Support with strategic and creative direction for all promotional, seasonal campaigns and New Store Openings

• Individual design request execution for local bars
• Marketing ideation and support as needed in local markets
• Support with newsletter copywriting, design, and support with deployment
• Website design and updates
• Franchise Development:
• Partner with cross-functional team members and agencies to ensure the successful execution of the local marketing plan
• Thoughtful development of tools to drive sales in bar
• Photography and video capturing and editing as needed
• Design and development of digital ads, social media content, and other marketing materials

• Support in developing all sales tools and materials including decks, emails, website, and GMB pages to support franchise development

• Design printed collateral for franchise sales events, presentations + local marketing, and coordinate with print vendors

• Support to create a standardized approach for marketing Franchise Partner and development material

Social Media:

• Engaging as needed with likes, comments, and DM’s on all social platforms and brands
• Development and management of creative assets
• Content creation including occasional photography, video + copywriting
• Inputting content and captions into social scheduling platforms based on agreed calendar
• Support on content planning

• Development of social media library of content with photos, videos, reels/GIFs for posts + stories

• A digital portfolio is required. examples of digital marketing, newsletters, web design, packaging design, and social content are a plus.
• Product Line:
• Execution of all marketing communications and promotions
• Minimum of 2 years of marketing, design and/or social media experience
• Liase with the internal team to design all packaging including copywriting, full print-ready execution within brand guidelines
• Fluent in English; French is an asset.
• In-depth knowledge of all design programs including Adobe Suite and Canva
• Strong creative copywriting skills
• Familiarity with email marketing platforms such as Klaviyo
• Basic knowledge of social media scheduling programs such as Later.com
• Shopify, e-commerce, Wordpress, some html fluency, and simple video editing are also a plus
• Design updates to product website regularly
• Basic working knowledge of MS Office or Google Enterprise (Word, Excel, PowerPoint)
• Requirements:
• As the Marketing Content Specialist, you will receive a competitive salary and be eligible for an annual 10% bonus. In addition, you will receive a comprehensive benefits package after three months, 20 days (four weeks) vacation, FREE laser + waxing services, plus 50% off Body by WAXON and South products.
• Undergraduate degree or diploma in Marketing, Communications and/or Graphic Design
• What you’ll get in return:
• Experience working in a beauty/skincare or similar industry is considered an asset
• Excellent communication skills
• Photography and Video content (sourcing images online, downloading + editing)
• Vendor coordination with all printers and marketing team vendors as needed