Associate Email Marketing Specialist (12 Months)

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Marketing - Connected Technology and Activation

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Growth Marketing's Connected Technology and Activation team, the Associate Specialist, Activation (Associate Email Marketing Specialist) will own and maintain EA's transactional emails. You'll help handle incoming content requests for our transactional emails and make sure that they are properly completed, assist with technical updates to the templates and trigger configurations as needed, and build or oversee the building of new email templates. You will provide support on projects enhancing Growth Marketing capabilities. The individual in this role will work with various teams across EA marketing, technology, and studio organizations. You will report into the Senior Manager, Activation.

Responsibilities

• Understand operations, systems, and data related to EA's transactional email program.
• Manage incoming requests to edit and update existing or create new email templates.
• Support with projects enhancing Growth Marketing capabilities across email.
• Consistently identify opportunities to scale and refine tools and processes.
• Manage updates to email content, template, and trigger configurations within our email service provider.
• Troubleshoot and in a highly visible environment.
• Update and maintain process documentation and best practices.
• Build, proof, and deploy ad-hoc email requests.

Qualifications

• 2+ years of free hand HTML and CSS experience.
• 3+ years of email marketing experience.
• SQL experience.
• Experience with major email service provider (ESP) platforms.
• Experience navigating complex operational processes.