Lifecycle And Email Marketing Specialist – Hush (Hybrid)

Company Description

Hush is a true Canadian company that was founded in 2017 with one product offering, the Classic Weighted Blanket and has since grown to offer several products. At Hush, we are a small and highly collaborative team that works with one another seamlessly to enhance the customer experience. Our mission is simple: we want to help people reclaim their rest. Around the world insomnia and anxiety are only getting worse, and we want to fight back with products that help people get the sleep they need. As part of Sleep Country Canada’s industry leading sleep brands, Hush continues to grow its fantastic brand and product portfolio.

We’re looking for a Lifecycle and Email Marketing Specialist who will play a hands-on role in taking ownership of Email and SMS campaigns through ideation, execution, and reporting. In one moment you will be analyzing campaign metrics and in the next, you’ll be leading an upcoming campaign. You will work closely with our marketing and creative teams. If you have an appetite for innovation and challenges, we want to hear from you!

In this role you will:

• Drive the creative process, build campaigns based on Hush’s vision and email best practice
• Develop email and SMS marketing strategies in order to move new leads that haven’t purchased to become first-time customers, repeat customers, and brand advocates
• Analyze and gather data about campaigns to report KPI performance to cross-functional partners and make decisions informed by data
• Identify A/B testing opportunities for lead generation, execute and optimize against your results
• Collaborate with the larger team to build and maintain an email marketing calendar and bring campaigns to life while driving and measuring key results
• Research and benchmark against market in order to continue to develop strategy
• Oversee and manage all direct communication with customers via email and SMS; including automated lifecycle, acquisition, and transactional emails, batch promotions, newsletters, etc.
• Stay on top of new trends in email content and strategy

Qualifications

The qualifications and experience we like to see:

• 3 years ‘experience using Klaviyo is a plus
• Knowledge of email and SMS best practices
• Experience in copywriting and e-commerce strategy
• Analytically driven and ability to translate data into insights and action
• 4 years in email and marketing automation
• Experience in loyalty programs and reviews programs
• Solid understanding of CAN-SPAM and CASL compliance
• Proven experience working with a top-tier Email Service Provider (ESP)
• Strong communication skills and ability to work cross functionally
• Understand how to think through the customer journey that surrounds the email experience

Additional Information

Why members of our team love working at Hush:

• Diverse and inclusive work environment.
• Flexible vacation policy.
• Hybrid work environment.
• Employee discount on our products.
• Competitive salary.
• Investment in training, mentoring, and career development.
• Medical, vision, and dental insurance.