Email Marketing Specialist Jobs

About the Job

Shoelace is expanding email as a service offering to its growing customer base. In this role, you’ll leverage your 2+ years of experience in digital marketing and particularly, your experience in email marketing to help our Email Marketing Manager (EMM) expand our email service to Shoelace’s client base. Specifically, you will manage current and new email client’s accounts including building and strategizing campaigns and flows.

Assist in the growth of the Service

• Perform audits on new accounts
• Help the EMM manage email clients,
• Report on revenue targets, and
• Expand the service both internally to our clients and externally to prospective clients,
• Train the team on email best practices,
• Collaborate with the internal team, primarily the EMM to drive the growth of this service,

Execute the Service

We expect this individual to manage clients who are using our email service. This will include:

• Segmenting the email subscriber base based on demographics, purchase behaviour, and engagement metrics to deliver targeted and personalized email campaigns, and
• Building and executing monthly email marketing strategies; including executing campaigns and workflows to achieve specific objectives such as increasing sales, acquiring new customers, or promoting product launches,
• Aligning with the client and the client’s assigned Growth Partner on the execution of the email strategy,
• Analyzing campaign performance data and providing insights and recommendations for continuous improvement
• Ensuring continuous optimization in performance through A/B testing (creative, copy, send times, segmentation, email best practises, and deliverability guidelines,

Requirements

• Some experience with HTML/CSS is a plus
• You are articulate. You have strong written, verbal and interpersonal skills
• Strong attention to detail and ability to manage multiple projects and deadlines simultaneously
• Agency experience preferred but not necessary
• Proficiency in email marketing platforms (ideally Klavyio)
• Must have 2+ years email marketing experience, preferably in the DTC ecommerce space managing on Klaviyo
• Proven results in customer lifecycle management, retention, customer segmentation, and loyalty marketing
• Analytical mindset with the ability to interpret data and derive actionable insights
• Minimum 1 year experience using analytics or attribution platforms like Google Analytics, with a proven results and data-driven mindset
• Proficiency using email lists, segmentation, email marketing platforms, and data analytics platforms (ex. Google Analytics, Data Studio)
• Some experience in paid media (Facebook, Google, Pinterest, Tiktok etc.) are also highly considered

About Shoelace

Shoelace helps brands, retailers, and other merchants in the DTC space grow their businesses by building and optimizing ads across Facebook, Instagram, Email, and other platforms. We have a strong focus on work-life balance and creating a supportive workplace to ensure our employees feel valued, and we continuously work towards creating an educational and professional environment for our clients.

Succeeding at Shoelace

As a team, we put an emphasis on hiring people who are highly accountable and enjoy doing the work instead of constantly worrying about their next move. Because we work remotely, our employees tend to let their work speak for itself. This focus on output means that once you’ve put in a day that you are proud of, we prefer for you to unplug and go live your life.

For the right person, this balance is amazing but may feel different than a typical agency. If you prefer to jump from project to project or fill your days with meetings, you may find yourself frustrated here. However, if you are accountable, empathetic, kind, and looking for a place where you can build a career for the long term, we’d love to hear from you. This is especially true if your background, identity, religion, ethnicity, age, neurodiversity or anything else that makes you unique will add to the variety of voices here at Shoelace.

To learn more about Shoelace, please take a look at our Employee Handbook

We're looking forward to hearing from you!

Salary: C$55,000-C$65,000

Location: Remote in Canada