Associate Producer, Content Marketing (Marketing & Communications) (English Services)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
This is a hybrid role with the requirement to work in the office 1-2 days a week (with the potential to increase in future).
What’s In It For You

• A dynamic work environment that prioritizes innovation, collaboration, creativity and growth;
• A hybrid work environment with a flexible work schedule, allowing you to prioritize yourself, your family and your work;
• Meaningful work that has a direct impact on one of Canada’s largest cultural institutions;
• Competitive benefits;
• A strong commitment to learning and development, which includes a robust in-house course offering and formal mentorship and skills development programs;
• Opportunities to become a member of CBC’s Employee Resource Groups.

CBC’s Digital Marketing team is looking for an Associate Producer to add to its dynamic and talented team. This role is ideal for someone who has strong writing skills, experience developing content strategies and managing social channels.
Your role
With appropriate direction from one or more Producers, participates in the creation and distribution of online content for the digital platforms of CBC, supporting CBC Gem programs as a member of the Content Marketing team. Work must adhere to CBC journalistic and/or program policies, practices and standards but initiative and independent judgment are required. There is often a requirement to coordinate the activities of others and work directly with production companies.
Key Tasks

• Delivers relevant content for social media on multiple platforms, including Facebook, Twitter, Instagram, Tiktok and YouTube.
• Perform other production or administrative tasks associated with the smooth function of digital channels, including creating posting and moderating content for social media, reporting on the performance of the content, and liaising with other stakeholders to promote the content online.
• Analyzes performance metrics and optimizes content.
• Liaise with talent and freelancers regarding content.
• Contributes ideas for digital content, including articles and social media posts.
• Basic video and image editing and packaging.
• Assists in developing multi-platform digital content including writing, researching, and/or editing.
• Supports creation of content and conducts or arranges for any necessary research, and assembles the various elements for publication on CBC platforms.
• Packaging content for distribution. Uploading and applying metadata and tagging of content in content management systems.

We Are Looking For a Candidate With The Following

• Data-driven and highly analytical with a fluency in digital metrics, both analysis and reporting
• Can produce clean copy with strong voice
• Experience writing and editing digital articles
• Understanding of fact checking and journalistic standards and practices an asset.
• Can craft compelling language for social audiences
• Selecting strong excerpts
• Experience creating and packaging compelling video for online platforms including YouTube
• Creating simple social graphics using Photoshop or Canva
• Knowledge and experience in best practices, tools and processes for producing content across multiple social media platforms
• Job requires a minimum of two years relevant experience during which the candidate would have gained exposure to creating and curating digital content.
• Experience in digital strategy planning
• Creating strong thumbnails
• Experience with managing social media accounts for shows or brands an asset.
• Video editing in Premiere or similar programs
• Can edit and proofread others’ work
• Excellent communication/interpersonal skills.
• University degree or equivalent. Background in journalism or marketing is an asset.
• Strong knowledge and passion for CBC series is an asset.
• Selecting strong excerpts from series
• Understanding best practices for captioning and accessibility.
• Highly organized, can manage multiple projects and priorities, including tracking and distributing assets to stakeholders

Candidates may be subject to skills and knowledge testing.
If this sounds interesting, please click on ''Apply online''. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Job Family
Media Production
Primary Location
Toronto
Position Language Requirement
English Only
Language Skill Level (Reading)
Language Skill Level (Writing)
Language Skill Level (Speaking)
Status of Employment
Permanent
Work schedule(s)
Full-time
Job Posting Date
Aug 2, 2023, 1:36:28 PM
Unposting Date
Aug 17, 2023, 2:59:00 AM