Content And Communications Manager

About Float

Float is one of Canada’s fastest growing companies, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!

Our product

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making finance more accessible and saving companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.

About The Content And Communications Manager Role

We are looking for a creative and tenacious Content and Communications Manager to own and execute content and communications initiatives that build awareness for Float as a market leading Canadian fintech and support top of funnel demand generation.

As the Content and Communications Manager at Float you’ll:

• Own and manage our editorial calendar, collaborating with our Product Marketing and Growth team members to develop a content publishing schedule that aligns with key company milestones, product releases and demand gen campaigns
• Execute a content and comms program that builds our top of funnel, growing our mailing list of Canadian finance leaders and founders
• Find creative ways to distribute and communicate our content and brand story to our target audience, tapping into broader industry trends and current events, and working in partnership with our PR team
• Work in partnership with marketing team members and external partners (videographers, graphic designers, PR team) to develop engaging ways to get in front of our audience and build greater brand awareness for Float
• Create engaging and high-quality written content for Float’s owned channels - website, newsletter, blog, social media, and lifecycle email
• Measure and report on content performance

What your week-to-week looks like:

• Partner with our brand design team to publish and distribute a deep dive report that generates new leads for Float
• Create the content plan and episode guide for our next season of Retained Learnings, Float’s podcast, that doubles our listener base
• Update our forward looking content editorial calendar based on market trends, product milestones and upcoming campaigns
• Write copy for our website, email, newsletter, etc…

Requirements

You’ll be great in this role if:

• You are driven and action oriented. You have an extremely strong work ethic and approach each situation with energy and enthusiasm. You are committed and determined to achieve or exceed expectations and act with a sense of urgency
• You are an innovator. You are on top of content trends and love to experiment with new ways of reaching and engaging audiences. You have experience creating impact by standing out from the crowd. You are using AI or other software tools to move faster and smarter
• You’ve got the experience. 3+ years experience in a content marketing role at a high growth organization, bonus if this was an early stage company where you had to build from scratch
• You are a strong storyteller. You write content that people love to consume. You are skilled in creating engaging narratives and organizing information in a way that speaks to modern audiences and the Float brand - simple, clever, clear, bold
• You are an owner. You are fully accountable for your KPIs. You act like a shareholder of a small business, not like an employee of a large corporation. You want to grow a challenger brand into an industry leader

This role won’t be a fit if:

• You don’t like regular feedback on your work
• You like to play it safe
• You are not a self-starter
• You don’t like ambiguity
• You do not like to work independently
• You have poor attention to detail

Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.

Benefits

The perks of working at Float:

• Competitive compensation & total rewards
• A personal Float card with a monthly stipend to spend on what matters most to you
• Opportunity to work with and learn from a world-class team
• Being able to say you helped build Canada's best corporate card and spend management platform
• Small team = lots of autonomy to make an impact
• A dog-friendly office