Senior Content & Communications Manager

Job Title: Senior Content & Communications Manager

Reports to: Director, Marketing & Communications

Date: May 15, 2023

Position Overview:

Merrithew is actively seeking an exceptional Senior Content & Communications Manager who will play a pivotal role in our organization as the primary writer and content expert. As a skilled storyteller with a deep understanding of content strategy, planning, and execution, you will have the opportunity to shape our brand's narrative and engage diverse audiences across various formats and topics. Your innate ability to create resonant content, combined with strategic thinking and hands-on writing, will be crucial in achieving our company objectives and strengthening our brand position in today's customer landscape.

Responsibilities:

Content Strategy and Planning:

• Create an audience matrix that effectively presents our target markets, key messages, content types, and channels
• Collaborate with the Marketing team and cross-functional departments to create and manage a day-to-day blog/newsletter editorial calendar
• Collaborate closely with the Marketing, Education, and Sales teams to align content strategies, goals, and themes
• Develop and execute the company's annual strategic content plans, encompassing the blog, newsletters, positioning and branding, and communications

Content Creation and Management:

• Manage specific content projects from ideation through fruition, collaborating and communicating with key stakeholders
• Produce compelling and optimized website copy that adheres to SEO best practices, ensuring high visibility and organic search rankings
• Lead content review and ideation meetings with the Education and Sales teams
• Outline and write various content types, including blogs, ads, editorials, website content, product descriptions, sell sheets, catalogs, newsletters, emails, press releases, executive communications, articles, video scripts, and more
• Conduct quarterly story meetings with representatives from each department to brainstorm new content marketing and communications campaigns
• Write, review, monitor, and edit all copy and content to ensure alignment with the annual strategic content plan

Audience Engagement and Relationship Building:

• Continuously strive to achieve new standards for content quality and creativity, staying informed about best practices, competitive landscape, and industry trends to identify key themes and messaging
• Implement strategies to maintain and expand our community, improve key performance indicators (KPIs), and build and nurture relationships with key target audiences

Content Performance and Reporting:

• Formulate insights and leverage reports to recalibrate content strategies and recommend actions
• Identify and develop KPIs and report regularly, utilizing platform tools and analytics such as Meltwater, to set goals, identify trends, and optimize tactics

Content Quality and Standards:

• Proofread and edit sales, education, and marketing collateral, including social media calendars and other required items
• Share responsibility in maintaining our Marketing & Communications guidelines, branding framework documents, and positioning documents
• Maintain and enhance a content library that effectively tracks our key messages, specific terms, phrases, and establishes consistent style standards

Cross-functional Collaboration:

• Support cross-functional teams with other content needs and special projects to ensure consistency of voice, tone, and language

Qualifications:

• Exceptional storytelling and presentation skills
• Strong organizational skills with the ability to prioritize workload and work effectively under pressure
• Superb communication skills and the ability to foster and sustain positive relationships with internal and external contacts
• Strong understanding of the needs and sensitivities of different audiences and adapting content accordingly
• Experience tracking and reporting on KPIs and deriving actionable insights based on data.
• Bachelor's Degree in Journalism, Communications, Marketing, or related field, or an acceptable combination of equivalent experience
• Meticulous attention to detail and solid copyediting and proofreading skills
• Experience in writing website copy, SEO blog content, email and social media messaging.
• Capacity for innovation, idea generation, and strategic thinking
• Experience writing corporate communications
• Minimum of seven (7) years of related experience in a strategic communications role, developing and implementing communication strategies and plans

Join our team as a Senior Content & Communications Manager, and together, we will create impactful content that captivates.

Merrithew™ is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.

Merrithew™ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We thank all applicants for their interest but only those selected for an interview will be contacted.