Senior Product Manager, Content

Description
Senior Product Manager, Content
The Opportunity
We’re the creator of BetterSleep: the app that has helped more than 55 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep.
Who are we and why should you join us?

• We are taking sleep to the next level. We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve.
• We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our users;
• We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!
• Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.

What are we looking for?
BetterSleep is seeking a Senior Product Manager with experience and passion for building successful consumer products. This individual will partner with our Content organization to provide strategic guidance on content production and experience and define a user-centric roadmap that will connect our community with content they love. You will own the product strategy, its roadmap and end-to-end implementation.
As part of the Core Product Experience and Content team, you will help listeners connect with compelling content they can fall in love with, and introduce them to new content — titles, narrators, topics, and genres they would not have found otherwise. As part of this team, you will make it fun and easy for listeners to explore content by turning their interests into pathways for personalized discovery and deeper listening engagement. Your mission will be to build features that delight every BetterSleep listener by making the process of finding content intuitive and effortless, and keeping our users coming back for more.
Responsibilities

• Content Strategy: Work closely with the content production team to define and refine our content strategy. Provide strategic guidance on content topics, formats, and distribution channels based on market research, user feedback, and performance metrics.
• Competitive Intelligence: Conduct regular audience and market analysis to maintain a competitive understanding of industry trends
• Product Roadmap and Execution: Develop a strategy and execute a product roadmap that helps listeners discover and consume the most relevant and personalized content for their needs, increasing engagement and retention with clearly defined and well measured goals that impact our business
• Thought Leadership: Frame and lead discussions with key business and technical stakeholders to assess opportunities, make data-informed recommendations, and build alignment ahead of important investment decisions
• Collaboration: Lead cross-functional collaboration with engineering, data science, design, marketing, and other partner teams to create content experiences that are meaningful and delightful to consumers
• Experimentation: Execute A/B tests to determine which content types, titles, and merchandising are most effective in driving user engagement, retention, and delight
• Innovation and Education: Drive understanding across BetterSleep of how and where improvements in discovery and listening experience can elevate the usability, novelty, and comprehensiveness of our holistic content offering
• Data-Informed Decision Making: Establish and track KPIs, analyze user behavior behind content consumption and discovery, and combine user feedback and data insights to inform product decisions

Requirements

• Ability to make quick and effective decisions in a fast-paced environment
• Bonus points if you have worked with digital audio or consumer subscription businesses, or if you have a background in content recommendation systems powered by machine learning
• Excellent organizational and leadership skills, strong attention to detail, able to work independently
• Technical: Strong understanding of how applications are built, and ability to participate in technical decisions
• High EQ: you come with an informed POV but are open to changing your mind based on new information and business/team needs
• Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions
• Experience running and analyzing A/B tests with a proven ability to execute and deliver results on a quick cadence while not sacrificing on product quality
• 3-5 years of experience in a product role at a B2C company with a track record of success in owning the whole product lifecycle from ideation, vision, requirements, roadmap, specifications to release, analysis, and iteration
• Super analytical: proven experience in using data and relevant tools for driving critical business outcomes

Benefits

• Building something that matters - loved by the people and admired by the press
• Nothing to slow you down
• Helping people live a better life, every day
• Retirement plan with employer matching contribution
• Any piece of hardware or software that will make you happy and productive
• Awesome people to work with
• Competitive salary & equity compensation
• Ridiculous perks program
• Commuter & lunch benefits
• Excellent health, dental, and vision coverage