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Manager Of Integrated Content Strategy
Company | Covenant House Toronto |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-24 |
Posted at | 11 months ago |
For forty years, we have maintained a steadfast dedication to our mission: supporting the vulnerable youth who come through our doors. To this day, we remain committed to this duty.
- Ensure all campaigns are integrated, to the fullest extent possible, with PR, digital, fundraising and advocacy efforts, and include clear objectives, deliverables and KPIs.
- Assist in the development and execution of content strategies for the launch and maintenance of the agency’s new corporate and youth-focused websites, in addition to a new online portal on sex trafficking prevention and various event and campaign-focused microsites, ensuring content conforms to search engine optimization and web accessibility best practices.
- Work with the Director of Communications to develop the agency’s content strategy and editorial plan.
- Lead cross-departmental content management for the agency by managing a cross-functional content committee.
- Develop an influencer engagement strategy in collaboration with other members of the Communications team.
- Gain a deep understanding of our varied target audiences; who they are, what motivates them, how they are connected to the agency, etc.
- Plan, create, write/edit and distribute creative content for multi-channel use including e-newsletters, e-blasts, blog posts, web, video and social media that incites action and engagement.
- Ensure content is available to other departments and targeted to their specific objectives and audiences, as required.
- Provide strategic communications and content support to other departments such as the Events, Major Gifts, Donor Services and frontline youth-facing teams.
- Repurpose content for different channels including social media and video.
- Identify key stories within our agency and community; keeping our feeds updated with fresh content.
- Ensure the agency’s brand, messaging and tone are consistent across all channels and content.
- Manage vendor relationships (i.e., graphic designers, freelancers), timelines and budgets.
- Manage video projects from the Request for Proposals process through to concept development, production and content review and approval.
- Conduct daily monitoring and engaging within social channels to optimize content, identify insights and provide recommended courses of action.
- Keep abreast of industry trends, insights, topics and best practices.
- With the help of the Marketing Communications Coordinator, develop monthly, quarterly and yearly reports on KPIs using Meltwater, Google Analytics and other social media tools to assess content performance and drive engagement.
- Understanding of content marketing tactics, such as SEO, digital advertising, social media marketing and web traffic metrics.
- Bachelor’s degree in English, communications, journalism or a related field.
- Experience working in a non-profit organization an asset.
- Five to 7 years of related work experience.
- Hands-on experience and proficiency with MS Office, Content Management Systems (e.g. WordPress), Google Analytics, and various social channels and analytics tools.
- Experience in managing video production vendors.
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