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Head Of Strategy Jobs
Company | Labatt Breweries of Canada |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Beverage Manufacturing |
Expires | 2023-07-06 |
Posted at | 11 months ago |
Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.
- Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.
- Speed & Agility – engaging with consumers when it matters is just as important as our creative output.
- Cultural Relevance – it’s not just about producing content faster and with more cost efficiency, it’s about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
- You will also work directly with the Labatt brand leadership teams to ensure accuracy of content, brand positioning and editorial consistency for all work produced by draftLine. We’re looking for a highly creative problem solver, adept at liaising between brand teams and draftLine creatives to execute key strategic deliverables with exceptional quality and proficient speed. The candidate must be able to work in fast-paced pressure environment with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate between multiple groups. And above all, we are looking for someone looking to think outside of the box, an innovator/disruptor.
- Develop strategies based on the data- effectively communicate strategies in communications – both for real time as well as long form campaigns
- Willing to roll up their sleeves and help build a forward looking team.
- Proactively evaluate new opportunities for growth and expansion.
- Strategize, implement and manage successful campaigns of all forms – believing that creative starts with an idea, not a medium.
- Monitor competitive landscape and industry trends and seek out new digital media opportunities
- You will work directly with the Executive Creative Director of draftLine in developing campaign platforms that range from small to large, but hinge on data focused insights about consumers and brands.
- Lead the team in developing, executing and managing paid digital marketing campaigns for diverse brands in Labatt portfolio.
- Oversee social listening, insights trends in real time/pop culture, and more
- Experience with campaign analytics, Google Adwords, Bing ads, Google Analytics, Microsoft, Social, Video and Email platforms
- Impeccable time-management skills, with a proven record of juggling priorities and meeting multiple deadlines in a fast-paced environment
- A Minimum of +5 years of experience managing digital or data driven campaigns
- Demonstrated ability to drive successful and profitable digital marketing campaigns
- Effective presenter- ability to tell a compelling story and win over an audience
- Outstanding communication and relationship building skills
- Leadership and managerial experience
- Agency/publisher Experience
- Bachelor's Degree in Marketing or other relevant program
- Google AdWords and Google Analytics certified
- Bilingual French and English
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