Strategy Director Jobs

Publicis is a growth company. Using the alchemy of creativity and technology we create an unfair advantage for our clients by delivering brand attraction, desire and transaction. We’re a global, advertising agency with a passion to harness the power of creativity in all its forms. And that’s where you come in!

You’re an experienced planner whose proven smarts, passion and curiosity have made you committed to helping clients understand and navigate our ever-changing world. Over the past 7+ years you’ve worked at an agency honing your skill and craft as a planner. You effectively apply a number of tools and techniques to uncover, articulate, and architect clear and compelling strategies and unexpected brand ideas that carve out a unique and differentiating place for brands in the marketplace.

In addition, across a number of complex clients of scale, you’ve demonstrated your ability to work with creatives and technologists as a core member of a multi-disciplinary engagement team. You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding. You identify and prioritize opportunities and can help frame the overarching story of a project, most often in a creative brief/creative development process. Ultimately, the job of the Planner is to ensure that the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses.

Responsibilities:

• Be familiar with widely used and emerging insight tools and media technology, channels and terminology
• Lead the strategic planning process on agency accounts
• Create compelling target profiles that provide insight into behaviors, attitudes, lifestyle and usage to provide meaningful insights
• Build excellent relationships with creatives and agency partners
• Plan and facilitate integrated planning sessions and ideations both internally and/or with external participants
• Lead Creative Brief writing
• Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
• Lead the strategic thinking on integrated and B2B campaigns
• Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations.
• Play an active role in building the planning practiceat Publicis by demonstrating the value planning brings to any project for any client, by bringing forward new approaches and ideas, by participating in regular team training sessions

The Director role is an inspirational leader, connecting the team to Publicis’ overall strategic processes to drive powerful brand building and best-in-class creative. This is a high visibility role, which requires outstanding influential, collaboration and communication skills:

• Strong reputation for relationships with creative and account leaders and/or teams; is a creative thinker, passionate about ideas.
• Excellent verbal and written communication skills
• Can design and facilitate large workshop activities to engage the client team in a creative problem-solving process.
• 7+ years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients’ business.
• You’re as passionate about the world outside our walls as you are within them
• Deep integrated planning experience with emphasis on storytelling
• Has expertise in multiple business strategy tools, frameworks and methods.
• Experience in B2B, health and technology an asset

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resourcesat 416-925-7733 or by email [email protected]