Director Integrated Marketing Jobs

Knix is a direct-to-consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing companies in Canada and globally recognized as an innovator within the apparel space.

Reporting to the Chief Brand Officer, the Director of Integrated Marketing will own the integrated marketing strategy and manage 360-marketing planning and execution. The ideal candidate will have a passion for brand-building, experience managing performance marketing, exceptional organizational and project management skills, and a proven track record of helping brands meet their performance and revenue objectives.

This is a brand new role to support Knix's growth and requires a deep knowledge of digital marketing, consumer behaviour and content, and the ability to manage multiple priorities in a high-growth environment.

Location: Toronto, Canada

Key Responsibilities:

• Collaborate with leaders across multiple teams to drive integrated marketing programs with impactful outcomes that deliver against key metrics. Teams include: Performance Marketing, Retention Marketing, E-commerce, Merchandising, Product Development, Supply, Customer Service, Retail, Wholesale Operations.
• Oversee the 360-strategy and development of seasonal marketing campaigns, product launches, evergreen content programs, channel-by-channel content deliverables, strategic activations, go-to-market plans, and brand partnerships to build brand awareness and customer loyalty.
• Lead, develop, and execute a content management process, workflow and system to oversee day-to-day content operations required to support an integrated customer experience to maximize revenue.
• Responsible for high-quality execution and cross-functional communication to support content creation and delivery across marketing channels (OOH, Paid and Organic Social, CRM, Site, Print, PR, Retail, and Direct Mail).
• Create strategic project plans and operational processes around complex and large-scale marketing initiatives, including model building, and ensure all marketing efforts are grounded in financial performance.
• Routinely share marketing strategies and plans, results and learnings, and relevant industry trends with the organization and key external partners.
• Manage a small but mighty marketing team across the following functional areas: Brand Marketing, Product Marketing, Project Management, and Market Analysis.
• Establish the Knix Omni-channel marketing calendar, content delivery schedules and communication across brands, teams and platforms.

About You:

• Self-motivated and will thrive in a fast-paced, dynamic environment that requires learning quickly and managing ambiguity.
• An MBA or advanced degree is strongly preferred.
• Experience delivering world-class, creative and results-oriented campaigns and activations.
• Ability to operate at both a strategic and execution level.
• Excellent verbal and written communicator and compelling brand storyteller.
• Detail-oriented and strong organizational skills to manage simultaneous projects against deadlines.
• At least 7+ years of experience in the direct-to-consumer industry, with a strong preference for e-commerce fashion, lifestyle or CPG backgrounds.
• A growth mindset that fosters a test-and-learn approach across the marketing team.
• Strong financial acumen and experience with managing P&Ls.
• Exceptional leadership and collaboration skills with the ability to lead teams and build strong partnerships with cross-functional and agency partners.

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.