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Company | Money Mart Financial Services |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-07-22 |
Posted at | 11 months ago |
Company Description
- Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.
- Establish a workflow for requesting, creating, editing, publishing, and retiring content.
- Focus on enhancing the in-store experience for customers by developing and implementing effective merchandising strategies, promotions, and sales programs.
- Collaborate with retail operations teams to ensure consistent brand messaging and optimal customer engagement within the physical retail locations.
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
- Conduct market research to understand customer preferences, market trends, and competitive landscape in the retail sector. Utilize data and insights to inform marketing strategies, identify opportunities, and optimize campaign performance.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
- Ensure all retail marketing activities adhere to applicable regulatory guidelines, industry standards, and legal requirements, particularly in the financial services sector. Stay updated on relevant regulations and industry best practices.
- Work closely with retail operations teams to align marketing initiatives with retail sales goals and objectives.
- Collaborate with retail & product leadership to uncover insights for developing marketing strategies for existing and new products.
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
- Collaborate on promotional activities, sales events, and customer experience enhancements to drive foot traffic, increase sales, and improve overall customer satisfaction.
- Bachelor’s degree in marketing or business required.
- Experience leading a team in a marketing or operations function.
- Proficiency with content management systems, and CRM’s
- Minimum 5 years in an operations management function
- Ability to drive change management and influence key stakeholders in the organization.
- Minimum 7-10 years marketing experience, preferably in retail centric organizations
- Successful track record in senior marketing role and campaign creation
- Proven ability to plan and manage budgets.
- Experience in digital and print marketing, content marketing, and social media marketing
- Excellent leadership, communication, and decision-making skills
- Paid holidays
- Company paid life insurance
- PTO / 401K / Tuition Reimbursement
- All your information will be kept confidential according to EEO guidelines.
- Medical / Dental/ Vision benefits available
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