Director, Integrated Marketing Jobs

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..

Job Summary:

As the Director of Integrated Marketing, you will be responsible for overseeing and implementing our media-centric marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will collaborate closely with cross-functional teams and external partners to develop and execute integrated marketing campaigns across various media channels. This role requires a deep understanding of the automotive industry, media planning, and a proven track record in successfully driving marketing initiatives.

Responsibilities:

1. Develop and execute integrated marketing strategies and campaigns to drive brand visibility, customer acquisition, and retention.

2. Collaborate with internal teams, including Marketing, Sales, Product, and Creative, to align marketing objectives with overall business goals.

3. Lead the media planning and buying process, ensuring optimal allocation of resources across traditional, digital, and emerging media channels.

4. Oversee the development of creative assets for marketing campaigns, ensuring they align with brand guidelines and effectively communicate key messages.

5. Analyze market trends, consumer insights, and competitive landscape to identify opportunities and optimize marketing strategies.

6. Measure and report on the effectiveness of marketing campaigns, utilizing key metrics and analytics tools to drive continuous improvement.

7. Foster strong relationships with external agencies and media partners to negotiate contracts, secure media placements, and leverage partnership opportunities.

8. Stay up-to-date with industry best practices, emerging media trends, and new technologies to drive innovation and enhance campaign performance.

9. Lead, mentor, and develop a high-performing marketing team, providing guidance, feedback, and support to maximize individual and team success.

10. Manage marketing budgets, ensuring effective allocation of funds and delivering campaigns within financial targets.

Requirements:

1. Bachelor's degree in Marketing, Advertising, Business, or a related field. MBA or advanced degree is a plus.

2. Minimum of 8 years of experience in marketing, with a focus on media planning and execution.

3. Strong knowledge of the automotive industry, including trends, consumer behavior, and competitive landscape.

4. Proven track record of developing and executing successful integrated marketing campaigns.

5. Excellent understanding of media planning and buying processes across traditional, digital, and emerging channels.

6. Familiarity with marketing analytics tools and ability to analyze data to drive actionable insights and optimize campaigns.

7. Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.

8. Strong negotiation and relationship-building skills to effectively collaborate with external partners and agencies.

9. Results-driven mindset with a focus on achieving business objectives and driving revenue growth.

10. Excellent communication and presentation skills, with the ability to convey complex ideas and strategies to stakeholders at all levels.

What’s in it for you…

-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness

-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1

-Gym discounts

-Local in-office free gyms

-Employee and Family Assistance program

-Weekly virtual wellness events

-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.

-Conferences & training budget

-Regular internal training programs

Financial planning

-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Competitive salary

-Annual bonus structure

-3% CPP matching