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Product Marketing Director Jobs
Company | Dye & Durham Corporation |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Information Services,Legal Services |
Expires | 2023-08-19 |
Posted at | 9 months ago |
WHO ARE WE?
Are you looking to build an exciting and dynamic career at a company with prestigious blue-chip clients and international reach? Dye & Durham, a leading global provider of SaaS and technology solutions, is focused on an unwavering commitment to customer excellence and to the personal and professional growth of its employees.
Dye & Durham provides critical information services and workflows used by clients all over the world to manage their process, information and regulatory requirements. The company offers rewarding opportunities for those with legal, tech, financial services and sales expertise. With clients that include major law firms, financial service institutions and government organizations in Canada, the United Kingdom, Ireland, South Africa and Australia, a fulfilling career awaits you at Dye & Durham.
WHAT WILL YOU DO?
The Director, Product Marketing is responsible for strategically and tactically driving global product marketing campaigns, capturing key customer and market insights to ensure continued success for our products.
Collaborating closely with Product Management, and with professionals across multiple departments, the Director, Product Marketing will integrate the brand into our B2B products and lead on new product Go-to-Market activities into international markets.
You will have a wide and varied role, but your main responsibilities will include;
- Proactively driving product marketing campaigns to drive lead-gen and pipeline
- Be a leading voice when it comes to promoting and marketing our products with PR and Analysts
- Maintaining a deep understanding of what our products do, who interacts with them and why
- Integrate and ‘police’ the brand across all products
- Drive understanding of our Ideal Customer Profile (ICP) into and across the PM organization,
- Develop Sales and Partner-enabling materials to drive lead-gen and pipeline
- Define Launch Success Criteria and Metrics.
- Monitor and analyse market trend and drive into the Product Teamfor addressing these
- Maintain and analyse data relating to the success of our products, creating strategies to address situations when product activity decreases
WHAT DO YOU NEED TO BE CONSIDERED?
- Analytical and data-driven in key decision making
- Customer-centric, with experience of using customer research and data to drive new strategies or campaigns
- Strong oral and written communication
- Demonstrable experience leading Product Marketing strategies and campaigns for B2B SaaS
- Experience in leading on product launches and continuous \gtm campaigns
WHY WORK FOR US?
At Dye & Durham we strive to be visionaries! As a leader in our field, we ensure our employees are ready for the next challenge in their journey with us by offering internal and external training opportunities. We offer competitive salaries and a whole host of benefits including healthcare, pension, company discounts, wellness programs, and paid days off to move house or volunteer for your favourite charity.
WHAT NEXT?
Hit apply and your application will be reviewed by our talent acquisition team who will contact you directly.
Please note that this position is subject to security checks.
Dye & Durham is an equal opportunity employer. We provide opportunities without regard to race, colour, religion, sexual orientations, gender identity, national origin, marital or family status, disability status or other applicable legally protected characteristics.
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