Marketing Specialist, Health Marketing & Experience

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Our team delivers innovative digital marketing focusing on health and wellness benefits and experiences that help our customers live better, healthier lives, and build strong organizations. Reporting to the Director, Digital Marketing & Experience the Marketing Specialist in Group Benefits Marketing will assist in developing marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies and execute on digital marketing strategies that effectively engage our members and sponsors.

Key Accountabilities

• Ensure marketing materials support and align with business and marketing strategies
• Help design, develop, and implement digital marketing campaigns
• Accountable for delivering against new and existing marketing campaigns and ensuring the execution and measurement are aligned to specific business KPIs
• Understand digital marketing capabilities and update basic HTML coding, as required
• Oversee and update Group Benefits Marketing communication governance for members and sponsors
• Measure campaigns and report on program effectiveness
• Assist in the implementation of marketing strategies and programs in collaboration with our internal business partners
• Execute and coordinate at-scale digital marketing, communication, and promotion efforts
• Assist in the development of digital marketing materials for products and services including product communications, product and campaign webpages and advertisements
• Strong writer and editor, with a knack for generating high-quality digital content

Key Attributes For Success

• You share your humanity, helping us build a diverse and inclusive work environment for everyone
• You do what is right, work with integrity, and speak up
• Ability to respond to multiple demands and prioritize work activities within required deadlines for time sensitive projects while adhering to records management processes and governance
• You obsess about customers, listen, engage, and act for their benefit.
• Strong project management and problem-solving skills
• Self-starter, motivated and critical thinker
• Strong relationship management skills at all levels of the organization
• You take ownership and build solutions, focusing on what matters
• Working in teams and enjoy getting things done together
• You can simplify complex information into a user-friendly format
• Adaptive to change
• Results-oriented and execution-focused within a fast-paced environment

Qualifications

• French is an asset
• Self-motivated, organized
• Drive to succeed
• University or college study in marketing, communications, media or related field of study
• Hands-on and proactive; able to work with minimal supervision
• Minimum 3 to 5 years of marketing experience
• Work within a team and the ability to interface and work effectively with a wide range of people at multiple levels within an organization
• You have a basic understanding of HTML to support digital marketing initiatives
• Excellent communication skills with strong ability to create, compose and edit written materials that are impactful and compelling
• Skilled in PowerPoint, Word, Excel, SharePoint, and other content management systems
• Significant experience working with marketing technologies and data

What can we offer you?

• A competitive salary and benefits packages.
• Professional development and leadership opportunity
• A focus on growing your career path with us.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• Flexible work policies and strong work-life balance.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$68,775.00 CAD - $114,625.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.