Marketing Specialist I Jobs

The Opportunity

If creative, strategic marketing excites you, read on! We’re on a mission to modernize the insurance industry and set our business apart from traditional Financial Institutions using a fresh marketing approach.

We help our advisors and clients prepare for the big and little life moments that are hard to predict by offering solutions that help meet a range of financial goals. Through integrated B2B and B2C marketing campaigns, we strive to push as an innovative, trusted and first-choice financial services provider. We think big, we obsess about our customers and we get it done together. As Marketing Specialist, you will be responsible for helping support key projects and initiatives designed to address business opportunities and challenges.

You will support B2B marketing, advertising and promotional activities targeting advisors and supporting our wholesale insurance team. You will partner closely with Canada marketing colleagues, sales teams, and product experts to deliver on our insurance priorities.

You’re a big-picture, creative thinker and you take initiative to learn, understand, win and have fun. You’re a proactive, nimble, responsible, organized team player who is keen to achieve results and learn along the way.

Responsibilities:

• Support Marketing Director in the planning and execution of marketing strategies that deliver on business goals and priorities

• Liaise with business partners within Canada Marketing and Retail Insurance line of business to ensure all campaigns and related materials are aligned with overall strategic themes

• Maintain relationships with Product and Sales partners to identify opportunities and challenges and collaborate on solutions

• Use advisor and customer research and insights to inform marketing strategies including human centered design, design thinking and problem-solving tools.

• Partner with advanced analytics, email and web teams to design, test and evolve lead nurturing tactics

• Optimize use of internal partners and resources – Social Media and Digital teams, Creative Services, Strategy and Research - to support the delivery of effective, high quality, on-time and on-budget campaigns

• Plan and organize interactions with internal and external team members including designers, translators and agency partners to deliver effective, timely marketing campaigns and assets.

• Track, assess and report the effectiveness of marketing campaigns on an ongoing basis as well as recommend enhancements or course correction

• Share best practices with colleagues both among the team and in other marketing departments (in Canada, US and Asia) to ensure consistency and success in the market

• Build an effective network of internal and external partners and maintain strong relationships with external suppliers.

• Contribute to the continued development of the team’s marketing plans and roadmap by embracing a strong team-player mentality, sharing key insights, identifying opportunities for alignment and understanding the needs and trends of the Retail business

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit

• You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

• You thrive in teams, and enjoy getting things done together

• You flourish in a cross-functional organization, with the ability to influence without direct authority

• You take ownership and build solutions, focusing on what matters

• You use data and insights to make decisions and measure marketing effectiveness

• You do what is right, work with integrity and speak up

• You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with:

• 3-5 years of work experience in Marketing successfully developing and implementing effective tactics and solutions to meet business objectives

• Post-secondary education preferably in Marketing or an equivalent field

• Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects within a fast-paced and ever-changing environment

• Strong judgment, consulting, negotiating, influencing and collaboration skills

• Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders

• Highly-motivated, detail-oriented self-starter who works well independently and is an energetic team-player with a strong focus on creative solutions

• Ability to Manage a diverse workload and sometimes demanding and / or competing deadlines in a fast-paced environment

• Excellent writing and editing skills for all communication vehicles including print, digital and social

• Basic content marketing experience, storytelling skills and work across multiple medium such as digital, social media and print (for both B2B and B2C messaging)

• Marketing strategy knowledge– planning, writing, editing, coordinating, and implementing a variety of complex marketing initiatives that support business goals

• Demonstrable experience in setting and evaluating key performance indicators, summarizing key learnings and insights and applying all learnings to future initiatives

• Good organizational agility and understanding of the structure of multiple business partners and channels in a cross-functional environment

• Hands-on experience with online marketing campaigns, including management of targets and optimization methodologies would be advantageous

• Digital marketing experience and familiarity with marketing automation platforms (e.g. exact target, salesforce, etc.)

• Experience with agile marketing approach

Key Skills & Qualifications

• Financial services industry knowledge is an asset, but not a requirement

• Strong writings skills

• Knowledge and interest in tracking and evaluating Key Performance Indicators (KPIs)

• Proficiency in using the Microsoft office suite, Adobe Acrobat Pro

• A good sense of humor, you work hard but still have fun

• Bilingualism (French/English) is an asset, but not a requirement.

Aside from what is currently provided as the job description, are there any additional soft or hard skills required and highly preferred? Top 3 Skills

Brief Overview: This is a Junior Role.

Top 3 Skills:

• B2B Marketing - Insurance Advisors
• Tracking Results - Performance of campaign
• Energetic and Naturally Curious,

Important to the Manager:

• Willing to learn
• GREAT Attitude
• Positive and Proactive
• Good Writing Skills
• Good Communication

Please note:

• Large Organization experience a plus
• B2C will not disqualify a candidate, but B2B is preferred.
• English and French, a plus but not required.

How Many Years of REQUIRED Experience?

• 3-5 years of work experience in Marketing successfully developing and implementing effective tactics and solutions to meet business objectives.

• Post-secondary education preferably in Marketing or an equivalent field