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Company | Knix |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-04 |
Posted at | 1 year ago |
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
- You are an analytical thinker. You like to interpret numbers and data into actionable insights and apply the learnings
- You’re a collaborative team player but also know when it’s time to hunker down and get things done independently. You are comfortable flexing between both
- You are adaptable and self-motivated. You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You are highly organized with a strong attention to detail. Moving parts and last minute changes happen but it doesn’t scare you
- The ideal candidate will understand the importance of permission based campaigns (email and SMS) in supporting digital marketing revenue targets
- Above all, you’re proactive, positive and inspired by Knix and our mission!
- Own relationship with ESP to ensure optimization of the platform as well as projects and integrations meet milestones and deadlines
- Ensure high quality and error free implementation, testing and QA of email and SMS campaigns. Continuously review ways to improve the process to make it more efficient
- Partner closely with Customer Experience and Product teams to ensure campaigns are clear, inventory for products being promoted is available and prepare the Customer Experience team for email replies from subscribers
- Report the health of the programs on a weekly, monthly, quarterly and annual cadence. Analysis will include engagement, conversion and subscriber stats
- Manage creative briefing process and work closely with the members of Creative team to plan out all email and SMS campaigns keeping the customer at the center of all communications and content
- Frequently conduct A/B tests and analyze results to improve retention, conversion rate, and LTV
- Analyze campaign data and identify areas of improvement in Kt’s permission-based campaigns
- Lead and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible
- Work closely with the General Manager to successfully deliver against the retention roadmap and company level OKRs
- Build testing roadmap (subject line, send time optimization, content/creative, links, frequency, cadence), iterating and improving upon existing and new objectives
- Ownership of the day-to-day, hands-on execution of all things email & referral,SMS campaign marketing This includes: planning, list selection, segmentation, customer profiling, targeting, email build and deployment
- Ability to effectively manage multiple assignments across teams in a fast-paced environment
- Previous experience working closely with ESP and SMS vendors (Klaviyo, Attentive, and/or Shopify is a plus!)
- Working knowledge of HTML and/or SQL is a plus
- Experience working with Creative to whip up customer centric creative concepts and copy for email and SMS marketing campaigns
- Stays up to date on competition and trends, and brings new ideas to the table constantly
- 3-5 years of experience in email marketing, e-commerce experience
- Experience in re-engagement and retention strategies (customer acquisition is a plus!)
- Bachelor’s degree
- Proven track record of conducting A/B test design and analysis
- Strong desire and curiosity to learn, continuously improve and expand skills
- Demonstrated strong work ethic and a willingness to learn. Enthusiasm is a must
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