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Marketing Specialist (Abm) Jobs
Company | Tipalti |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-10-03 |
Posted at | 8 months ago |
Tipalti is looking for an innovative Account Based Marketing (ABM) Specialist to join our Demand Generation team! You will influence the strategy and execution of account-based programs and campaigns. In collaboration with the Marketing and Sales teams, you will drive awareness, engagement, and pipeline within primary accounts.
- Partner with Product Marketing to create and test targeted messaging that engages accounts based on account intel, use cases, and personas
- Lead efforts to launch coordinated, multi-channel programs (may include social, advertising, email webinars, direct mail, events, etc.)
- Track and analyze results and continually refine for optimal return on investment
- Develop and execute the target account program, including strategy, budget, list management, account/contact follow-up, and reporting
- Support driving registrations for field marketing events
- Partner closely with Sales and Sales Development to develop hyper-targeted programs that generate and accelerate pipeline
- Work closely with Marketing Ops to utilize data to inform target account selection and to prioritize and track accounts throughout the pipeline
- 3+ years of experience in B2B marketing
- Excellent collaboration across teams, geos and roles
- Strong project management and execution skills, balanced with the ability to think strategically
- Bachelor's degree in a related field or equivalent years of relevant experience required.
- Work authorization and criminal background checks are required.
- Knowledge of marketing tools*, processes, and workflows to define and report critical metrics for ABM activities - including Salesforce, Marketo, Outreach, Postal, 6Sense, Turtl, LinkedIn
- Experience working in a fast-paced technology environment, ideally enterprise software and/or B2B SaaS
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