Senior Marketing Manager/Director

JOB TITLE: Senior Marketing Manager/Marketing Director

DEPARTMENT: Marketing

REPORTS TO: Senior Vice President, Sales & Marketing (with dotted line to Managing Director, Resorts)

LOCATION: 351 King St East, Toronto

TRAVEL REQUIREMENT: Within North America

SUMMARY

The Senior Marketing Manager is responsible for the planning, development and implementation of the company’s strategic marketing plan for the Resort Division, as well as individual properties within the portfolio.

KEY RESPONSIBILITIES

• Serves as a primary contact for advertising agency.
• Source and recommend third party agencies or partners where needed.
• Develop and manage project marketing budget in partnership with SVP, Sales and Marketing, General Manager, and President, Resort Residential.
• Develops, manages and coordinates a workback schedule for all marketing elements related to a sales launch, in partnership with development team.
• Monitor social media and web presence, and make recommendations for continuous improvement.
• Accountable for the quality and timeliness of the go-to-market plans for site-specific marketing programs. Manages scope, schedule and budget for all project-specific marketing initiatives.
• Ensure projects and portfolio meet/exceed both targets for both leads and sales.
• Ensure full sales, marketing and brand alignment of programs.
• Analyze and communicate results for all marketing programs via post-program summaries and analysis (ensuring ROI and future campaign planning learning).
• Coordinates weekly marketing meeting with all necessary participants. Follows up with meeting notes
• Create and execute dynamic marketing strategies that will build upon the brand’s success, ensuring consistent message integration across all programs, promotions and products.
• Make solid and informed recommendations on process improvements.
• Maintain awareness of end customers’ demographic and psychographic characteristics to develop targeted and focused site campaigns.
• Develop and implement effective marketing initiatives to increase sales, profitability and brand awareness.
• Optimize use of tailored marketing and media vehicles to drive awareness and demand (i.e. site-specific websites, print, PR, event and email campaigns, as well as other marketing activities).
• Coordinate sales/presentation centre design and completion for new communities, including the project management of various professionals (interior designers, internal sales and development teammates).
• Execute marketing and communications plans and programs to end customers to maximize active user registration, traffic and sales.
• Keep track of business and industry competitive trends and offerings and keeps team informed.

EDUCATION AND EXPERIENCE (Education, Experience, Knowledge & Skills)

· Minimum 5-7 years of experience working for a builder/developer or brokerage

· Real estate experience a must; Resort, Travel, or Destination experience is a plus

· Well organized, personable, professional, confident, and able to multi-task

· Strong creative thinking abilities

· Excellent written and verbal communication skills

· Strong problem-solving abilities

· Hybrid Work Environment – Minimum 3 days at Downtown Head Office

· Up to 20% travel required within North America with a valid passport

· Valid G License with Cleared Driving Record required