Director, Marketing Analytics Jobs

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The incumbent will lead a team responsible for leveraging digital sales , marketing performance and clients behavioural data to deliver timely, accurate, and actionable reports, insights and analytics around marketing performance. They will be responsible for maintaining and nurturing our partner or LOB relationships by acting as a trusted advisor bringing to the table timely, actionable insights grounded in strong business context. They will also be responsible for leading the team through key transformation as the team works through integration of multiple complex stacks and adopts new more efficient tools and ways of working.

The Marketing analytics team works in partnership with our Lines of business, Business partner management team, market research and Go to market team to draw up marketing strategies (Channel and Audience) and to analyze digital marketing journeys, and track and optimize their performance. These relationships are key to success in the role. Our collaboration extends to CIBC Digital teams including Digital sales and Strategy, Digital Paid Media, personalization, Data Integration, and Agile Sales & Marketing to drive lasting improvements that focus on promoting products that are most relevant to our clients. Our team is accountable for developing a holistic story that is easy to digest by various audiences including senior executives. We obsess with understanding the entire client journey and making data driven recommendations that feed into robust Close The Gap plans when applicable with a focus on optimization opportunities.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How You’ll Succeed

• Leadership & Communication –You will lead a team to set standards and to develop and execute the Marketing Data and Analytics roadmap with the goal of delivering timely, accurate, fulsome and efficient performance reporting, and allocating more time and effort on proactive insights. You are keenly focused on improving overall team collaboration, efficiencies, and performance. You consistently seek ways to ensure the team is taking initiative and producing a high volume of quality work. As Director, you embrace the principles of continuous improvement and proactively play a change agent role demonstrating your motivation to see the larger team succeed. As Director, you have a proven track record with leading high performing teams accountable for digital and direct measurement & insights. You possess strength in building collaborative teams from the ground up and leading others in an ever changing landscape. You are highly successful with developing others to realize their full potential.
• Measurement & Insights Talent – As Director, you are accountable for attracting, hiring, onboarding, and retaining digital measurement & insights talent with both on-site and off-site (i.e. paid marketing) experience. You will lead a team with proven experience analyzing digital marketing data; developing audience segments for deeper analysis and actioning through optimization tools (i.e. Adobe Target); leveraging data management platforms (i.e. Adobe Audience Manager) to optimize digital media, website and mobile app user experiences. On-site talent will have extensive knowledge of at least one digital reporting suite (i.e. Adobe Analytics, Google Analytics). Off-site talent will possess specialized knowledge with advertising platforms (i.e. Google, Facebook, Amazon) and experience with analyzing digital media data (i.e. Google Ads, Campaign Manager, SA360, DV360). Off-site talent will also have experience with Data Studio, Google Cloud Architecture, BigQuery Date Warehousing, Google Analytics.
• Digital and Direct Marketing Analytics & Insights –You lead a team accountable for proactively driving initiatives to successful completion. You will be detailed oriented, highly analytical, diligent and passionate about using data and insights to tell a powerful story. The team is responsible for analyzing and gleaning insights from data using a multi-step approach including i) Ingest: sourcing the data, ii) Transform: prepare, clean, and transform the data, iii) Analyze: derive insights from the data and connect with past performance and business context iv) Storyboard & visualize analysis in a simple and memorable way to address diverse audiences. The team has experience with developing forecasts and deriving insights by leveraging multiple data types (ex. client attributes, marketing assets, etc) to inform on-site, paid media, audience, and personalization optimization opportunities. As Director, you will lead a team that will be a trusted consultant to our line of business partners, contributing to the development of a multi-platform campaign strategies.

Who You Are

• You love to learn. You're passionate about growing your knowledge, and you know that there is no limit to what you can achieve.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You’re an experienced marketing analyst. You draw on your extensive knowledge and experience to effectively lead a high performing team: broad experience driving a cross platform / channel POV on marketing strategy and client and prospect behaviour, Knowledge of and experience with online media and web analytics platforms & tools; specific competency working with relevant Google & Adobe products (ex. Google Marketing Platform, Google Analytics, Data Studio, Adobe Analytics); hands-on data science experience developing forecasts and deriving insights by leveraging multiple data types (ex: client attributes, marketing assets).
• You are a trusted consultant. You are trusted consultant and subject matter expert in marketing who advises line of business on performance of marketing strategies.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
• You're driven to succeed. You are motivated by accomplishing personal and team goals and delivering your best to make an impact.
• You are a change agent. You seek out innovative solutions and embrace evolving technologies. You can easily adapt and help your teams and partners adapt to new tools and trends.
• You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytics Consulting, Analytics Insights, Digital Marketing, Digital Marketing Analytics, Digital Sales, Innovation, Transformation Programs