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Media Analytics Manager Jobs
Company | dentsu |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-31 |
Posted at | 10 months ago |
Company Description
- Campaign analysis (Efficiency and Effectiveness).
- Provide training to internal and external teams on dashboards and tools.
- Using statistical models (time series, regression etc.) for attribution analysis.
- Media Mix Models
- Provide client presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
- Deep dives on different media objectives.
- Identify and communicate automation, process/efficiency improvement opportunities to the leadership teams.
- Observe, analyze, and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics and insights including:
- Establishing Test & Learn frameworks and analyzing test outcomes.
- Create, maintain, and update relational database, dashboards, and automated reports.
- Provide campaign deep dives, test learns and POV’s special projects.
- Work closely with the data engineering teams to ensure all the data verification, QA and completion requirements are met before reporting.
- Media Optimization recommendations for Search, Social, Video and Display.
- Strong knowledge of the media planning and buying processes from pre planning to post-analysis.
- Experience with working directly with clients and managing clients’ expectations.
- Strong working knowledge at least one of the dashboarding solutions (Power BI, Tableau, Looker etc.)
- At least 6 years of experience working in a relevant role.
- Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.
- Intermediate knowledge of statistical modelling with Python or R.
- Preferred working Knowledge with Hive, SQL.
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